Marketing Operations Specialist

Placements24; Upington; Hybrid; ZAR 420,000 - 650,000; Part time

Benefits offered by this job

Remote work

Competitive rate

Contract position

Job summary

Placements24 is seeking a detail-oriented Marketing Operations Specialist for a contract role with remote flexibility. This position focuses on ensuring smooth execution of marketing processes and technologies, with responsibility for marketing automation platforms, CRM integration, data management, and campaign execution support.

The ideal candidate has a solid technical aptitude, strong knowledge of marketing operations best practices, and experience with tools such as HubSpot, Marketo,

Qualifications

• Bachelor's degree in Marketing, Business, Information Technology, or related field.
• Minimum of 3 years of experience in marketing operations, marketing automation, or a related technical marketing role.
• Proven experience with marketing automation platforms and CRM systems (e.g., Salesforce, HubSpot).
• Strong understanding of database management, data hygiene, and reporting.
• Proficiency in HTML/CSS for email and landing page development is a plus.

Responsibilities

• Manage and optimize marketing automation platforms (e.g., HubSpot, Marketo, Pardot) for lead nurturing, email campaigns, and segmentation.
• Ensure seamless integration and data flow between marketing automation tools and CRM systems.
• Develop and maintain marketing databases, ensuring data accuracy, hygiene, and privacy compliance.
• Support the execution of marketing campaigns by building workflows, landing pages, and email templates.
• Generate reports on campaign performance, lead scoring, and marketing ROI using analytics tools.
• Troubleshoot and resolve technical issues related to marketing technology stack.
• Implement and manage A/B testing for marketing automation workflows and campaigns.
• Document marketing processes and best practices.
• Collaborate with marketing, sales, and IT teams to improve operational efficiency.

Job description

About the Role

Our client is seeking a detail-oriented and process-driven Marketing Operations Specialist for a contract position, with the flexibility to work remotely. This role is essential for ensuring the smooth and efficient execution of marketing processes and technologies. You will be responsible for managing marketing automation platforms, CRM integration, data management, and campaign execution support. The ideal candidate possesses strong technical aptitude, a deep understanding of marketing operations best practices, and excellent problem-solving skills. You will play a key role in optimizing marketing workflows, improving data quality, and enhancing the overall effectiveness of our marketing efforts. This is an excellent opportunity for a skilled professional to contribute their expertise in a remote capacity.

Key Responsibilities

• Manage and optimize marketing automation platforms (e.g., HubSpot, Marketo, Pardot) for lead nurturing, email campaigns, and segmentation.
• Ensure seamless integration and data flow between marketing automation tools and CRM systems.
• Develop and maintain marketing databases, ensuring data accuracy, hygiene, and compliance with privacy regulations (e.g., POPIA).
• Support the execution of marketing campaigns by building workflows, landing pages, and email templates.
• Generate reports on campaign performance, lead scoring, and marketing ROI using analytics tools.
• Troubleshoot and resolve technical issues related to marketing technology stack.
• Implement and manage A/B testing for marketing automation workflows and campaigns.
• Document marketing processes and best practices.
• Collaborate with marketing, sales, and IT teams to improve operational efficiency.

Requirements

• Bachelor's degree in Marketing, Business, Information Technology, or a related field.
• Minimum of 3 years of experience in marketing operations, marketing automation, or a related technical marketing role.
• Proven experience with marketing automation platforms and CRM systems (e.g., Salesforce, HubSpot).
• Strong understanding of database management, data hygiene, and reporting.
• Proficiency in HTML/CSS for email and landing page development is a plus.
• Excellent analytical and problem-solving skills.
• Strong project management and organizational abilities.
• Effective communication and collaboration skills, essential for a remote role.
• Ability to work independently and manage workload effectively.
• Experience with analytics tools (e.g., Google Analytics) is beneficial.

Benefits

This contract position offers a competitive rate and the flexibility of remote work. You will have the opportunity to work with cutting-edge marketing technologies and contribute to impactful projects. Join a forward-thinking organization that values efficiency, data integrity, and the strategic importance of marketing operations. This role provides a significant opportunity to lean your skills and gain valuable experience in a dynamic, remote setting.