Remote Marketing Automation Specialist

Placements24; Durban; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote work

Competitive salary

Professional development

Home office allowance

Collaborative remote team

Job summary

Placements24 is hiring a Marketing Automation Specialist to join the remote marketing team. You will design and optimize marketing automation workflows, create emails and landing pages, and segment audiences to drive personalized communications.

Responsibilities include data integrity across marketing and CRM platforms, campaign analysis, and collaboration with content, demand generation, and sales teams. A focus on continuous learning and data-driven decision-making is essential.

Qualifications

• Bachelor's degree in Marketing or related field.
• 3–5 years hands-on marketing automation experience.
• Proficient with CRM integrations (Salesforce).
• Strong email marketing, segmentation, deliverability.
• Experience with A/B testing and data analysis.
• Excellent project management and remote work skills.
• Excellent written and verbal communication.

Responsibilities

• Design and manage marketing automation workflows.
• Develop emails, landing pages, and forms.
• Segment audiences for personalized messaging.
• Ensure data integrity across platforms.
• Analyze campaigns and report on metrics.
• Collaborate with content, demand gen, and sales.
• Train teams on automation platform.
• Stay current with automation trends.

Skills

Marketing automation

Campaign management

A/B testing

Data analysis

Remote work

CRM integration

Education

Bachelor's degree

Tools

Marketo

HubSpot

Pardot

Salesforce

Job description

About the Role

Our client, a global leader in SaaS solutions, is expanding its marketing team and seeking a highly skilled and motivated Marketing Automation Specialist to join their fully remote workforce. This role is crucial for optimizing lead nurturing, customer engagement, and campaign efficiency through advanced marketing automation strategies. You will be instrumental in leveraging their marketing automation platform to its fullest potential, ensuring seamless integration with CRM and other marketing technologies. The ideal candidate possesses a deep understanding of automation workflows, data segmentation, email marketing best practices, and performance analytics. This position offers the flexibility of remote work, allowing you to contribute from anywhere. We are looking for a proactive individual who can independently manage projects, drive innovation in automation, and deliver measurable results. The company fosters a culture of continuous learning, collaboration, and innovation, with a strong emphasis on data-driven decision-making. Your expertise will directly impact lead quality, conversion rates, and overall marketing effectiveness, contributing significantly to the company's growth objectives. This role is specifically designed for an individual who thrives in a remote-first environment and excels at managing complex automated processes.

Key Responsibilities

• Design, implement, and manage marketing automation workflows, campaigns, and lead nurturing programs within the marketing automation platform (e.g., Marketo, HubSpot, Pardot).
• Develop and maintain email templates, landing pages, and forms for various marketing campaigns.
• Segment target audiences based on demographic, behavioral, and firmographic data to enable personalized communication.
• Ensure data integrity and hygiene within the marketing automation platform and its integration with the CRM system.
• Monitor, analyze, and report on campaign performance, including open rates, click-through rates, conversion rates, and ROI.
• Collaborate with content creators, demand generation managers, and sales teams to align automation strategies with overall marketing and sales goals.
• Continuously optimize automation processes based on performance data and A/B testing results.
• Stay up-to-date with the latest trends and best practices in marketing automation and digital marketing.
• Provide training and support to internal teams on the effective use of the marketing automation platform.

Requirements

• Bachelor's degree in Marketing, Computer Science, Business, or a related field.
• 3-5 years of hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot).
• Proficiency in CRM systems (e.g., Salesforce) and their integration with marketing automation tools.
• Strong understanding of email marketing best practices, segmentation, and deliverability.
• Experience with A/B testing and data analysis to optimize campaign performance.
• Excellent project management and organizational skills.
• Ability to work independently and manage multiple priorities in a remote setting.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.

Benefits

• Competitive salary and comprehensive benefits package.
• Fully remote work arrangement, offering excellent work-life balance.
• Opportunity to work with a leading global SaaS company.
• Access to professional development and continuous learning resources.
• Collaborative and supportive remote team environment.
• Allowance for home office setup.