Marketing Automation Specialist - Lead Nurturing & CRM Integration

Placements24; Soweto; Hybrid; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Remote-friendly hybrid

Professional development opportunities

Career growth

Paid time off

Job summary

Placements24 is seeking a skilled Marketing Automation Specialist in Soweto, Gauteng. You will optimize lead nurturing, improve CRM integration, and drive MQLs through automated campaigns using platforms like HubSpot, Marketo or Pardot.

Design, build, and refine automated workflows, segment audiences, personalize communications, test campaigns, and analyze results. You will collaborate with marketing and sales to align automation with growth goals in a hybrid work model.

Qualifications

• 3+ years of experience in marketing automation.
• Hands-on experience with platforms like HubSpot, Marketo, Pardot or similar.
• Strong understanding of CRM systems and their integration with marketing automation tools.
• Proficiency in HTML/CSS for email and landing pages is a strong asset.
• Excellent analytical skills with ability to translate data into actionable recommendations.

Responsibilities

• Design, build, test, and deploy automated marketing workflows and nurture campaigns using the marketing automation platform.
• Develop segmentation strategies to deliver personalized content to different audience groups.
• Manage and maintain the marketing automation platform, ensuring data hygiene and integrity.
• Collaborate with marketing and sales to align automation with lead generation and sales enablement goals.
• Integrate the marketing automation platform with the CRM system to ensure seamless data flow and lead tracking.
• Create and manage landing pages, forms, and email templates for automated campaigns.
• Monitor campaign performance, analyze key metrics, and provide actionable insights for optimization.
• Develop and maintain documentation for marketing automation processes and workflows.
• Stay up-to-date with marketing automation trends and best practices.
• Assist with A/B testing of automation elements to improve performance.

Skills

Marketing automation

CRM integration

Data analysis

Campaign optimization

Education

Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field

Tools

HubSpot

Marketo

Pardot

Salesforce

Dynamics 365

Job description

About the Role

Our client, a leading B2B services company, is seeking a skilled and proactive Marketing Automation Specialist to optimize their lead nurturing processes and enhance CRM integration. This role is essential for driving marketing qualified leads (MQLs) and supporting the sales funnel through targeted, automated communication strategies. The ideal candidate possesses deep expertise in marketing automation platforms, a strong understanding of CRM systems, and a passion for leveraging technology to improve marketing efficiency and effectiveness. You will be responsible for designing, building, and managing automated workflows, segmenting audiences, personalizing communications, and analyzing campaign performance to drive continuous improvement. Soweto, Gauteng office.

Key Responsibilities

• Design, build, test, and deploy automated marketing workflows and nurture campaigns using the marketing automation platform (e.g., HubSpot, Marketo, Pardot).


• Develop segmentation strategies to deliver personalized and relevant content to different audience groups.


• Manage and maintain the marketing automation platform, ensuring data hygiene and integrity.


• Collaborate with the marketing and sales teams to align automation strategies with lead generation and sales enablement goals.


• Integrate the marketing automation platform with the CRM system (e.g., Salesforce) to ensure seamless data flow and lead tracking.


• Create and manage landing pages, forms, and email templates for automated campaigns.


• Monitor campaign performance, analyze key metrics (e.g., MQL conversion rates, engagement), and provide actionable insights for optimization.


• Develop and maintain documentation for marketing automation processes and workflows.


• Stay up-to-date with the latest marketing automation trends, technologies, and best practices.


• Assist with A/B testing of automation elements to improve performance.

Requirements

• Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.


• Minimum of 3 years of experience in marketing automation, with hands-on experience using platforms like HubSpot, Marketo, Pardot, or similar.


• Strong understanding of CRM systems (e.g., Salesforce, Dynamics 365) and their integration with marketing automation tools.


• Proven ability to design and implement effective lead nurturing and drip campaigns.


• Proficiency in HTML/CSS for email and landing page creation is a strong asset.


• Excellent analytical skills with the ability to interpret campaign data and translate it into actionable recommendations.


• Strong project management and organizational skills, with the ability to manage multiple tasks simultaneously.


• Effective communication and interpersonal skills, with the ability to collaborate with various teams.


• Detail-oriented with a commitment to accuracy and quality.


• Understanding of B2B marketing principles and the customer journey.

Benefits

• Our client offers a competitive salary and a comprehensive benefits package, including medical aid and retirement fund contributions.


• This hybrid role provides the flexibility of remote work, balanced with essential in-office collaboration at our Soweto, Gauteng office.


• Employees will have access to professional development opportunities, training, and pathways for career growth within a leading B2B organization.


• Join a dedicated team focused on leveraging technology to drive business success.


• Enjoy generous paid time off and a supportive work environment.