Marketing Automation Specialist

Placements24; Durban; Hybrid; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Remote work

Health insurance

Bonuses

Training programs and certifications

Job summary

Placements24 is seeking a meticulous Marketing Automation Specialist based in Durban with remote work flexibility. The role focuses on automating campaigns, nurturing leads, and personalizing customer journeys using leading automation tools.

You will collaborate with marketing and sales to ensure data integrity and effective campaign execution. The ideal candidate has 2-4 years of hands-on marketing automation experience, strong analytical skills, and a solid understanding of CRM systems.

Qualifications

• Bachelor's degree in Marketing, Computer Science, or related field.
• 2-4 years hands-on experience with marketing automation platforms.
• Strong understanding of marketing principles, CRM systems, and data management best practices.
• Proficiency in HTML/CSS for email template customization is a plus.
• Excellent analytical and problem-solving skills with a focus on detail.

Responsibilities

• Design, build, and optimize automated marketing campaigns and workflows using platforms like HubSpot or Marketo.
• Manage email list segmentation, data hygiene, and database integrity for targeted communications.
• Develop and execute lead scoring and lead nurturing programs to move prospects through the funnel.
• Create and A/B test landing pages, email templates, and forms to improve conversions.

Skills

Analytical thinking

Marketing fundamentals

CRM proficiency

Email marketing

HTML/CSS

Education

Bachelor's degree

Tools

HubSpot

Marketo

Job description

About the Role

Our client is seeking a meticulous and tech-savvy Marketing Automation Specialist to enhance their marketing operations based in Durban . This role is critical for streamlining marketing processes, nurturing leads effectively, and personalizing customer journeys through sophisticated automation workflows. You will leverage cutting-edge marketing technology to drive engagement and conversions, working closely with the marketing and sales teams to ensure seamless campaign execution and data integrity, playing a pivotal role in optimizing customer touchpoints and driving revenue growth remotely.

Key Responsibilities

• Design, build, and optimize automated marketing campaigns and workflows using platforms like HubSpot or Marketo.
• Manage email list segmentation, data hygiene, and database integrity for targeted communications.
• Develop and execute lead scoring and lead nurturing programs to qualify and move prospects through the sales funnel.
• Create and A/B test landing pages, email templates, and forms to improve conversion rates.
• Monitor campaign performance, analyze results, and provide insights for continuous improvement of automation strategies.

Requirements

• Bachelor's degree in Marketing, Computer Science, or a related field.
• 2-4 years of hands-on experience with marketing automation platforms.
• Strong understanding of marketing principles, CRM systems, and data management best practices.
• Proficiency in HTML/CSS for email template customization is a plus.
• Excellent analytical and problem-solving skills with a focus on detail.

Benefits

• Competitive salary with potential for performance bonuses.
• The flexibility of a fully remote work arrangement.
• Comprehensive health, dental, and vision insurance coverage.
• Opportunities for training and certification in leading marketing automation tools.
• A supportive virtual team environment focused on innovation and collaboration.