Marketing Automation Specialist

Global One; Cape Town; On-site; ZAR 420,000 - 600,000; Full time

Job summary

A leading marketing firm in Cape Town seeks a Marketing Automation Specialist to manage their marketing automation platforms. The role involves setting up automated campaigns, personalizing customer journeys, and using data to enhance marketing effectiveness. The ideal candidate will have experience with marketing automation and a strong foundation in email marketing and lead generation. This position offers an opportunity to significantly impact marketing strategies and enhance customer experience.

Qualifications

• Experience with marketing automation platforms required.
• Should be versed in email marketing and lead nurturing best practices.
• Ability to analyze data for improved decision making.

Responsibilities

• Configure and manage marketing automation platforms.
• Set up automated email campaigns and lead nurturing workflows.
• Personalize customer journeys based on data analysis.
• Continuously improve marketing results.
• Continuously improve results.

Skills

Experience with marketing automation platforms

Knowledge of email marketing best practices

Lead generation expertise

Data-driven decision making

Job description

About the job Marketing Automation Specialist

The Marketing Automation Specialist will be responsible for configuring and managing our marketing automation platforms. This will include setting up and managing automated campaigns, lead nurturing workflows, and personalisedcustomer journeys. The goal is to increase the efficiency and effectiveness of our marketing efforts while providing an excellent customer experience.

The ideal candidate will have experience with marketing automation platforms. They should also be well‑versed in best practices for email marketing, lead generation, and lead nurturing. Finally, they should be able to use data to drive decision‑making and continuously improve results.

Responsibilities:

• Configure and manage our marketing automation platforms
• Set up and manage automated campaigns (email, lead gen, lead nurturing)
• Personalize customer journeys
• Analyze data to drive decision‑making
• Continuously improve results