Lifecycle Marketing & Automation Expert

Communicate Finance; Wes-Kaap; On-site; ZAR 420,000 - 650,000; Full time

Benefits offered by this job

HubSpot certification

SFMC certification

Marketo or Pardot certification

Email marketing experience

HTML email template development

Job summary

Communicate Finance is seeking a Marketing Automation Specialist to design customer journeys, manage campaigns and optimize CRM integrations. You will segment audiences, personalize communications and monitor ROI across channels.

The role requires 3–5 years in Marketing Automation or related fields, a relevant bachelor's degree, and hands-on experience with HubSpot, Marketo, Pardot, Active Campaign or SFMC. Strong analytics and collaboration are essential.

Qualifications

• Bachelor’s degree in marketing or a related discipline.
• 3–5 years in Marketing Automation, CRM Marketing or digital marketing.
• Hands-on with platforms such as HubSpot, Marketo, Pardot, Salesforce Marketing Cloud.

Responsibilities

• Design customer journeys and lifecycle marketing initiatives.
• Segment audiences and personalize communications.
• Manage marketing automation platforms and CRM integrations.
• Monitor campaigns and provide ROI insights.
• Collaborate across marketing, sales and analytics teams.
• Ensure data quality, compliance and best practices.

Skills

Marketing automation

CRM marketing

Lead nurturing

Campaign management

Data analysis

Project management

Communication

Stakeholder engagement

Education

Bachelor’s degree in marketing or related discipline

Tools

HubSpot

Marketo

Pardot

Salesforce Marketing Cloud

Active Campaign

Braze

Job description

Communicate Finance is seeking a Marketing Automation Specialist to design customer journeys, manage campaigns and optimize CRM integrations. You will segment audiences, personalize communications and monitor ROI across channels.

The role requires 3–5 years in Marketing Automation or related fields, a relevant bachelor's degree, and hands-on experience with HubSpot, Marketo, Pardot, Active Campaign or SFMC. Strong analytics and collaboration are essential.