Marketing Automation Specialist

Placements24; Polokwane; Sur place; ZAR 420 000 - 780 000; Plein temps

Avantages offerts par ce poste

Professional development and certific (

Competitive compensation

Collaborative team environment

On-sitePolokwane office

Résumé du poste

WhatJobs Direct in Polokwane, Limpopo, is seeking a Marketing Automation Specialist to design, implement, and optimize automated campaigns across email, SMS, and in-app channels. You will manage platforms like HubSpot, Marketo, Pardot, and Eloqua to drive lead nurturing and engagement, while ensuring data integrity.

You will collaborate with marketing and sales to tailor journeys, develop segmentation, and deliver measurable improvements in campaign performance.

Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or related field.
• 3+ years hands-on experience with marketing automation platforms (HubSpot, Marketo, Pardot, Eloqua).
• Ability to design and implement complex marketing automation workflows and campaigns.
• Understanding of lead nurturing, lead scoring, and customer segmentation.

Responsabilités

• Design, build, test, and deploy automated marketing campaigns and workflows across channels (email, SMS, in-app).
• Manage and maintain the marketing automation platform, ensuring data integrity and optimization.
• Develop segmentation strategies and lead scoring models to improve targeting.
• Collaborate with marketing and sales to define campaign objectives, audiences, and messaging.
• Create and optimize landing pages, forms, and email templates for automated campaigns.
• Monitor performance, analyze data, and provide reports with insights and recommendations.
• Ensure compliance with data privacy regulations (e.g., POPIA).
• Troubleshoot and resolve issues in workflows and integrations.
• Stay updated with trends and best practices in marketing automation.

Connaissances

Marketing automation

Lead nurturing

Lead scoring

Campaign design

Data analysis

Project management

Cross-functional collaboration

HTML/CSS (bonus)

Formation

Bachelor's degree (Marketing/Business/CS)

Outils

HubSpot

Marketo

Pardot

Eloqua

Description du poste

About the Role

Our client, WhatJobs Direct, a dynamic and rapidly expanding company in the marketing technology sector, is actively seeking a skilled Marketing Automation Specialist to join their innovative team based in Polokwane, Limpopo, ZA . This is a critical role responsible for designing, implementing, and optimizing marketing automation workflows to enhance lead nurturing, customer engagement, and overall campaign efficiency. The ideal candidate will possess a strong technical aptitude coupled with a deep understanding of marketing principles. You will play a pivotal role in leveraging marketing automation platforms to streamline processes, personalize customer journeys, and drive measurable results for our client. We are looking for a proactive individual who can translate business needs into effective automated solutions and contribute to the strategic marketing initiatives in Polokwane .

Key Responsibilities

• Design, build, test, and deploy automated marketing campaigns and workflows across various channels (email, SMS, in-app notifications).
• Manage and maintain the marketing automation platform (e.g., HubSpot, Marketo, Pardot), ensuring data integrity and system optimization.
• Develop segmentation strategies and lead scoring models to improve targeting and prioritization of leads.
• Collaborate with the marketing and sales teams to define campaign objectives, target audiences, and messaging.
• Create and optimize landing pages, forms, and email templates for automated campaigns.
• Monitor campaign performance, analyze data, and provide regular reports with insights and recommendations for improvement.
• Ensure compliance with data privacy regulations (e.g., POPIA).
• Troubleshoot and resolve issues related to marketing automation workflows and integrations.
• Stay updated with the latest trends and best practices in marketing automation and digital marketing.

Requirements

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.
• Minimum of 3 years of hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Eloqua).
• Proven ability to design and implement complex marketing automation workflows and campaigns.
• Strong understanding of lead nurturing, lead scoring, and customer segmentation principles.
• Experience with HTML/CSS for email template customization is a plus.
• Proficiency in data analysis and reporting, with the ability to extract actionable insights.
• Excellent project management and organizational skills.
• Strong communication and collaboration skills, comfortable working with cross-functional teams.
• Detail-oriented with a commitment to data accuracy and process improvement.
• Experience in the Limpopo region or a similar market is advantageous for our client in Polokwane, Limpopo, ZA .

Benefits

• Competitive salary commensurate with experience.
• Opportunity to work with cutting-edge marketing technology.
• Professional development and certification opportunities.
• Be part of a growing and innovative marketing team.
• Contribute directly to campaign success and business growth.
• A collaborative and supportive work environment in Polokwane .
• The chance to make a significant impact on our client's customer engagement strategies.