Marketing Analyst

Placements24; Pietermaritzburg; Hybride; ZAR 360 000 - 480 000; Plein temps

Avantages offerts par ce poste

Health insurance

Retirement plans

Hybrid work model

Professional development

Résumé du poste

Placements24 in Pietermaritzburg is seeking a Marketing Analyst to drive data-driven marketing strategy. You will collect, clean, and analyze data from website analytics, CRM, and campaigns to inform decisions and improve performance.

Develop dashboards, measure ROI, and run market research. You will forecast outcomes, analyze A/B tests, and present insights to stakeholders in a clear manner, supporting a hybrid work setup in KwaZulu-Natal.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Data Science, or a related quantitative field.
• Minimum of 4 years of experience in marketing analytics or a related analytical role.
• Proficiency in data analysis and visualization tools such as Google Analytics, Tableau, Power BI, or similar.
• Strong understanding of statistical analysis techniques and experimental design (e.g., A/B testing).
• Experience with CRM systems (e.g., Salesforce) and marketing automation platforms.
• Excellent analytical and problem-solving skills with a keen attention to detail.
• Proficiency in SQL for data extraction and manipulation is highly desirable.
• Strong communication and presentation skills, with the ability to translate complex data into actionable insights.
• Ability to work independently and collaboratively in a hybrid work environment.
• Experience in the financial services industry is a plus.

Responsabilités

• Collect, clean, and analyze marketing data from various sources (e.g., website analytics, CRM, campaign reports).
• Develop dashboards and reports to track key marketing performance indicators (KPIs) and campaign effectiveness.
• Identify trends, patterns, and insights within marketing data to inform strategic decisions.
• Measure and report on the ROI of marketing campaigns and initiatives.
• Conduct market research and competitive analysis to understand market dynamics.
• Develop predictive models to forecast marketing outcomes and customer behavior.
• Collaborate with marketing teams to design and analyze A/B tests and other experiments.
• Present findings and recommendations to marketing stakeholders in a clear and concise manner.
• Stay updated on the latest trends and tools in marketing analytics and data science.
• Ensure data accuracy and integrity across all marketing reporting.

Connaissances

Analytical thinking

Communication

Problem solving

Independent worker

Formation

Bachelor's degree in Marketing/Statistics/Economics/Data Science

Outils

Google Analytics

Tableau

Power BI

Salesforce

SQL

Description du poste

About the Role

Our client, a prominent financial services institution, is seeking a highly analytical and insightful Marketing Analyst to join their strategic marketing team. This role is based in our offices in Pietermaritzburg, KwaZulu-Natal , offering a hybrid work arrangement. The Marketing Analyst will be responsible for collecting, analyzing, and interpreting marketing data to provide actionable insights that drive marketing strategy and improve campaign performance. You will work with various data sources, including web analytics, CRM data, campaign performance metrics, and market research, to identify trends, measure ROI, and inform decision-making. The ideal candidate possesses strong quantitative skills, proficiency in data analysis tools, and a passion for understanding customer behavior and market dynamics. This is a critical role for shaping data-driven marketing initiatives within a respected organization in Pietermaritzburg .

Key Responsibilities

• Collect, clean, and analyze marketing data from various sources (e.g., website analytics, CRM, campaign reports).
• Develop dashboards and reports to track key marketing performance indicators (KPIs) and campaign effectiveness.
• Identify trends, patterns, and insights within marketing data to inform strategic decisions.
• Measure and report on the ROI of marketing campaigns and initiatives.
• Conduct market research and competitive analysis to understand market dynamics.
• Develop predictive models to forecast marketing outcomes and customer behavior.
• Collaborate with marketing teams to design and analyze A/B tests and other experiments.
• Present findings and recommendations to marketing stakeholders in a clear and concise manner.
• Stay updated on the latest trends and tools in marketing analytics and data science.
• Ensure data accuracy and integrity across all marketing reporting.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Data Science, or a related quantitative field.
• Minimum of 4 years of experience in marketing analytics or a related analytical role.
• Proficiency in data analysis and visualization tools such as Google Analytics, Tableau, Power BI, or similar.
• Strong understanding of statistical analysis techniques and experimental design (e.g., A/B testing).
• Experience with CRM systems (e.g., Salesforce) and marketing automation platforms.
• Excellent analytical and problem-solving skills with a keen attention to detail.
• Proficiency in SQL for data extraction and manipulation is highly desirable.
• Strong communication and presentation skills, with the ability to translate complex data into actionable insights.
• Ability to work independently and collaboratively in a hybrid work environment.
• Experience in the financial services industry is a plus.

Benefits

Our client offers a competitive salary, performance-based incentives, and a comprehensive benefits package, including health insurance and retirement plans. Opportunities for professional development, including advanced training and certifications, are provided. This role features a hybrid work model, offering flexibility between office and remote work. The position is located in our offices in Pietermaritzburg . Join a team dedicated to leveraging data for strategic marketing success within a well-established financial institution.