Senior E-commerce Analyst & Optimization Specialist

Placements24; Stellenbosch; Híbrido; ZAR 900.000 - 1.300.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary and bonus structure

Medical and retirement benefits

Training, conferences, and continuous-

Descripción de la vacante

Placements24 in Stellenbosch is seeking a Senior E-commerce Analyst & Optimization Specialist to lead data-driven decision making for a high-visibility online fashion platform. You will drive CRO initiatives, analyze user behavior, and design testing programs to lift conversion rates and revenue.

The role requires 5+ years in web analytics and CRO within e-commerce, proficiency with GA/Adobe Analytics, Optimizely, VWO, Google Optimize, and strong SQL skills.

Formación

• Degree in a quantitative field (stats, math, econ, CS, marketing analytics)
• 5+ years in web analytics and CRO in e-commerce
• Expert in analytics tools (GA, Adobe Analytics) and A/B testing platforms
• Strong statistical analysis and experimental design
• Experience with data viz tools (Tableau, Power BI) is a bonus
• SQL proficiency is highly desirable
• Strong communication and presentation skills
• Hybrid work experience and collaboration
• Knowledge of e-commerce best practices and UX principles

Responsabilidades

• Analyze website traffic, user behavior and conversion funnels
• Develop and implement A/B and multivariate testing strategies
• Identify friction points and propose data-backed improvements
• Create dashboards and reports for stakeholders
• Analyze sales data, segmentation and marketing performance
• Collaborate with marketing, product, UX/UI and development teams
• Conduct user research, surveys, and usability testing
• Stay current with CRO and web analytics best practices
• Provide strategic recommendations for site design and content
• Mentor junior analysts and share best practices

Conocimientos

Web analytics

CRO

Data analysis

SQL

Communication

Problem solving

Educación

Master's or Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Marketing Analytics

Herramientas

Google Analytics

Adobe Analytics

Optimizely

VWO

Google Optimize

Tableau

Power BI

Descripción del empleo

About the Role

Our client, a leading online fashion retailer based in the vibrant heart of Stellenbosch, Western Cape , is seeking a highly analytical and results-oriented Senior E-commerce Analyst & Optimization Specialist . This role is crucial for driving data-informed decision-making and continuously improving the performance of our e-commerce platform. The ideal candidate will possess a deep understanding of web analytics, conversion rate optimization (CRO) techniques, and user behavior analysis. You will be responsible for identifying trends, uncovering insights, and translating them into actionable strategies to enhance user experience, increase conversion rates, and maximize revenue. This position offers an exciting opportunity to influence the strategic direction of a prominent e-commerce business, working within a dynamic Hybrid work model.

Key Responsibilities

• Conduct in-depth analysis of website traffic, user behavior, and conversion funnels using tools like Google Analytics, Adobe Analytics, etc.
• Develop and implement comprehensive A/B testing and multivariate testing strategies to optimize key e-commerce metrics (conversion rate, average order value, bounce rate).
• Identify friction points in the customer journey and propose data-backed solutions for improvement.
• Monitor key performance indicators (KPIs) and create dashboards and reports to communicate findings and progress to stakeholders.
• Analyze sales data, customer segmentation, and marketing campaign performance to identify growth opportunities.
• Collaborate closely with the marketing, product, UX/UI, and development teams to implement optimization recommendations.
• Conduct user research, surveys, and usability testing to gather qualitative insights into customer behavior.
• Stay current with industry best practices in web analytics, CRO, and e-commerce optimization.
• Provide strategic recommendations for website design, content, and functionality based on data analysis.
• Mentor junior analysts and share best practices within the team.

Requirements

• Master's or Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Marketing Analytics, or a related quantitative field.
• Minimum of 5 years of experience in web analytics and conversion rate optimization (CRO) within an e-commerce context.
• Expert proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and A/B testing platforms (e.g., Optimizely, VWO, Google Optimize).
• Strong understanding of statistical analysis and experimental design.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Excellent analytical, problem-solving, and critical thinking skills.
• Proficient in SQL for data extraction and manipulation is highly desirable.
• Strong communication and presentation skills, with the ability to explain complex data insights to non-technical audiences.
• Experience working in a Hybrid environment, demonstrating strong self-discipline and collaboration.
• Knowledge of e-commerce best practices and user experience principles.

Benefits

Our client offers a highly competitive salary and bonus structure, reflecting the senior nature of this role. Employees are provided with comprehensive medical and retirement benefits. We are dedicated to your professional growth, offering access to advanced training, industry conferences, and continuous learning opportunities. The Hybrid work model provides flexibility, blending remote convenience with the benefits of in-person team synergy in our modern offices located in Stellenbosch, Western Cape . Join a team that values data, innovation, and strategic thinking, offering significant opportunities for career advancement within a leading e-commerce company.