E-commerce Social Media Analyst

Placements24; Richards Bay; Hybride; ZAR 420 000 - 780 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Professional development opportunities

Access to cutting-edge analytics tools

Résumé du poste

Placements24 is seeking an analytical E-commerce Social Media Analyst in Richards Bay to measure, analyze and report on social media performance and campaigns. You will build dashboards, generate reports and provide data-driven recommendations to optimize marketing efforts and drive online sales.

The role requires 3+ years in social media analytics, proficiency with Google Analytics, Facebook/Instagram Insights, and data visualization tools. A hybrid work model is available in KwaZulu-Natal.

Qualifications

• Bachelor's degree or quantitative field as listed in the requirements.
• 3+ years of experience in social media analytics or digital marketing analysis, preferably in e-commerce.
• Strong proficiency with social media analytics tools and data visualization.

Responsabilités

• Develop and maintain dashboards to track social media and e-commerce performance (engagement, conversion, ROI, CAC).
• Analyze data from social platforms to identify trends and insights.
• Generate regular reports with clear interpretations and actionable recommendations.
• Conduct A/B testing on content, creatives and targeting strategies.
• Monitor social listening to understand sentiment and market trends.
• Collaborate with social media managers to implement data-driven strategies.
• Identify opportunities for audience segmentation based on findings.
• Stay updated on analytics tools and best practices in social media and e-commerce.
• Assist in forecasting performance and setting benchmarks.
• Present findings to stakeholders clearly and concisely.

Connaissances

Analytical mindset

Data-driven decision making

Problem solving

Independent worker

Formation

Bachelor's degree in Marketing/Statistics/Economics/Business Analytics or related field

Outils

Google Analytics

Facebook Insights

Instagram Insights

Twitter Analytics

Tableau

Power BI

Excel/Google Sheets

Description du poste

About the Role

Our client, a rapidly expanding e-commerce business with a significant presence in Richards Bay, KwaZulu-Natal, is actively seeking an analytical and results-oriented E-commerce Social Media Analyst. This crucial role focuses on measuring, analyzing, and reporting on the performance of social media strategies and campaigns, providing data-driven insights to optimize marketing efforts and drive e-commerce sales. You will be responsible for tracking key performance indicators (KPIs), identifying trends, and translating complex data into clear, actionable recommendations for the marketing team. The ideal candidate possesses strong quantitative skills, a meticulous attention to detail, and a deep understanding of social media analytics tools and methodologies within an e-commerce context. If you are passionate about dissecting data to uncover marketing opportunities, this is the perfect fit.

Key Responsibilities

• Develop and maintain dashboards to track key social media and e-commerce performance metrics (e.g., engagement rates, conversion rates, ROI, customer acquisition cost).
• Analyze data from various social media platforms and analytics tools to identify trends, patterns, and insights.
• Generate regular reports on social media campaign performance, providing clear interpretations and actionable recommendations.
• Conduct A/B testing on social media content, ad creatives, and targeting strategies to optimize performance.
• Monitor social listening data to understand brand sentiment, customer feedback, and emerging market trends.
• Collaborate with social media managers and marketing teams to implement data-driven strategies.
• Identify opportunities for audience segmentation and targeting based on analytical findings.
• Stay updated on the latest analytics tools, methodologies, and best practices in social media and e-commerce.
• Assist in forecasting social media performance and setting realistic benchmarks.
• Present findings and recommendations to stakeholders in a clear and concise manner.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field.
• Minimum of 3 years of experience in social media analytics, digital marketing analysis, or a related analytical role, preferably within e-commerce.
• Proficiency in using social media analytics tools (e.g., Google Analytics, Facebook Insights, Instagram Insights, Twitter Analytics) and social listening platforms.
• Strong understanding of statistical analysis and data visualization techniques.
• Advanced proficiency in Microsoft Excel or Google Sheets for data manipulation and analysis.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a significant advantage.
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong written and verbal communication skills, with the ability to translate complex data into understandable insights.
• Ability to work independently and manage multiple analytical projects simultaneously.
• Detail-oriented with a commitment to data accuracy.

Benefits

Our client offers a competitive salary based on your analytical expertise and experience, coupled with a comprehensive benefits package. This role operates on a hybrid model, allowing for a flexible work-life balance. You will have access to cutting-edge analytics tools and continuous professional development opportunities to enhance your skills. Join a data-centric team where your insights directly influence marketing strategies and contribute to the growth of a thriving e-commerce business in Richards Bay, KwaZulu-Natal. Make a tangible impact by leveraging data to drive smarter marketing decisions.