Lead E-commerce Marketing Specialist

Placements24; Stellenbosch; Presencial; ZAR 1.200.000 - 1.800.000; Tempo integral

Benefícios oferecidos por esta vaga

Medical aid

Retirement annuity

Performance bonuses

On-site location

Resumo da vaga

Placements24 in Stellenbosch, Western Cape, seeks a Lead E-commerce Marketing Specialist to drive online sales growth, optimize the customer journey, and elevate brand presence across digital channels.

You will lead campaigns across SEM, social, email, and content marketing, mentor staff, manage budgets, and translate data into actionable insights to achieve ambitious growth targets in a fast-paced online retail environment.

Qualificações

• Bachelor’s degree in Marketing, Business Administration, Digital Media, or a related field.
• Minimum 6 years of experience in e-commerce marketing, with a significant portion in a strategic or leadership role.
• Proven experience managing paid search, paid social, SEO, email marketing and content marketing campaigns.
• Track record of driving revenue growth through integrated campaigns.
• Strong analytical skills with proficiency in Google Analytics and data analysis tools.

Responsabilidades

• Develop and execute integrated e-commerce marketing strategies to drive traffic, conversions, and customer lifetime value.
• Oversee and manage digital advertising campaigns across Google Ads, social media, and display networks.
• Lead content strategy for the website and social channels in line with brand objectives.
• Analyze marketing performance data and customer behavior to identify optimization opportunities.
• Manage e-commerce marketing budget and ensure optimal ROI.
• Collaborate with product, sales, and customer service for a cohesive customer experience.
• Mentor junior marketing staff and foster professional development.
• Report KPIs to senior management with actionable insights.

Conhecimentos

Strategic leadership

Paid search (SEM)

Paid social

SEO

Email marketing

Google Analytics

Formação

Bachelor’s degree in Marketing or related field

Ferramentas

Shopify Plus

Magento

Tag management systems

CRM systems

Descrição da vaga

About the Role

Our client, a leading online retailer in the Stellenbosch, Western Cape region, is seeking a strategic and experienced Lead E-commerce Marketing Specialist . This role is crucial for driving online sales growth, enhancing brand presence, and optimizing the customer journey across digital platforms. The ideal candidate will possess a comprehensive understanding of e-commerce, digital marketing channels, and social media strategies, with a proven ability to translate data into actionable insights. You will lead key marketing initiatives, mentor junior team members, and contribute significantly to the company's ambitious growth targets. This is a prime opportunity to take on a leadership role in a dynamic and innovative environment. We are looking for a proactive individual with a passion for digital excellence and a strong commitment to achieving outstanding results for our client.

Key Responsibilities

Develop and execute integrated e-commerce marketing strategies to drive traffic, conversions, and customer lifetime value. Oversee and manage digital advertising campaigns across various platforms, including Google Ads, social media advertising, and display networks. Lead the content strategy for the e-commerce website and social media channels, ensuring alignment with brand voice and marketing objectives. Analyze marketing performance data, customer behavior, and market trends to identify opportunities for optimization and growth. Manage the e-commerce marketing budget effectively, ensuring optimal allocation of resources for maximum ROI. Collaborate with cross-functional teams, including product development, sales, and customer service, to ensure a cohesive customer experience. Stay abreast of the latest trends and technologies in e-commerce marketing and digital advertising. Mentor and guide junior marketing staff, fostering their professional development. Identify and implement strategies for customer acquisition, retention, and loyalty programs. Report on key performance indicators (KPIs) to senior management, providing insights and recommendations for future strategies in Stellenbosch, Western Cape .

Requirements

Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field. Minimum of 6 years of experience in e-commerce marketing, with a significant portion in a strategic or leadership role. Demonstrated expertise in managing paid search (SEM), paid social media, SEO, email marketing, and content marketing. Proven ability to develop and execute successful marketing campaigns that drive significant revenue growth. Strong analytical skills with proficiency in Google Analytics, tag management systems, and other relevant data analysis tools. Experience with e-commerce platforms (e.g., Shopify Plus, Magento) and CRM systems. Excellent leadership, communication, and project management skills. Creative thinking coupled with a data-driven approach to decision-making. Experience in managing marketing budgets and agency relationships is essential for this role in Stellenbosch, Western Cape . A passion for the digital marketing landscape and a desire to stay at the forefront of industry innovations.

Benefits

Our client offers a highly competitive salary package, reflecting the seniority and impact of this role. Comprehensive benefits include excellent medical aid coverage, a retirement annuity fund, and performance-based bonuses. This position operates on-site in Stellenbosch, Western Cape , fostering a collaborative team environment. Opportunities for continuous professional development, including advanced training, certifications, and industry conference attendance, are provided. You will be part of an innovative and growing company with a strong emphasis on employee well-being and career advancement. We offer generous annual leave and a dynamic work culture. Join our client and lead the charge in digital marketing innovation, shaping the future of their online business.