Lead Digital Marketing Strategist

Placements24; George; On-site; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Salary + bonuses

George office

Professional development

Medical aid

Retirement fund

Annual leave

Job summary

Placements24 in George, Western Cape, is hiring a strategic Lead Digital Marketing Strategist to drive the company’s online presence from its George office. You will oversee multi-channel campaigns to boost brand awareness, customer acquisition, and revenue growth while leading a small but growing team.

The ideal candidate has 7+ years in digital marketing with leadership experience and a deep understanding of SEO, SEM, social media, content, and email marketing.

Qualifications

• Bachelor's degree in Marketing, Business, Communications.
• 7+ years in digital marketing with leadership experience.
• Proven data-driven digital marketing strategies.
• Expertise in SEO, SEM, social media, content, and email.
• Strong analytics with Google Analytics.

Responsibilities

• Develop and implement overarching digital marketing strategies.
• Manage paid and organic channels incl. SEO/SEM.
• Oversee content across platforms.
• Analyze performance data and present insights to senior management.
• Manage the marketing budget for ROI.
• Lead and mentor the digital marketing team.
• Stay current with emerging digital marketing trends.
• Collaborate with sales and product teams.
• Monitor competitor activities and differentiate.

Skills

SEO

SEM

Social media

Content marketing

Email marketing

Marketing analytics

Leadership

Budget management

CRM

Marketing automation

Data-driven strategies

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Google Analytics

Job description

About the Role

Our client is looking for a strategic and results-driven Lead Digital Marketing Strategist to spearhead their online presence from their **George, Western Cape** office. This senior role involves developing and executing comprehensive digital marketing campaigns to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will have a proven history of success in managing multi-channel digital marketing efforts, a deep understanding of SEO, SEM, social media, content marketing, and email marketing. You will be responsible for leading a small but growing team, setting strategic direction, and ensuring the effective allocation of marketing budgets. This is a key position for someone passionate about leveraging data to optimize performance and create impactful marketing initiatives in the vibrant **George** region.

Key Responsibilities

• Develop and implement overarching digital marketing strategies aligned with business objectives.
• Manage and optimize all paid and organic digital marketing channels, including SEO, SEM, social media, email, and content marketing.
• Oversee the creation of compelling marketing content and campaigns across various platforms.
• Analyze campaign performance data, generate insights, and present actionable recommendations to senior management.
• Manage the digital marketing budget, ensuring efficient spend and maximum ROI.
• Lead, mentor, and develop the digital marketing team, fostering a culture of continuous improvement.
• Stay current with emerging digital marketing trends, tools, and best practices.
• Collaborate with other departments, such as sales and product development, to ensure cohesive marketing efforts.
• Monitor competitor digital marketing activities and identify opportunities for differentiation.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a leadership or strategic role.
• Demonstrated success in developing and executing data-driven digital marketing strategies.
• Expertise in SEO, SEM (Google Ads, Bing Ads), social media marketing, content strategy, and email marketing automation.
• Strong analytical skills with proficiency in Google Analytics and other marketing analytics platforms.
• Excellent leadership, communication, and project management skills.
• Experience managing marketing budgets and reporting on KPIs.
• Ability to think strategically and execute tactically.
• Experience with CRM and marketing automation software is a significant plus.

Benefits

• Attractive salary and performance-based bonuses.
• Opportunity to lead and shape the digital marketing vision.
• Professional development and training opportunities.
• Supportive and collaborative work environment in **George**.
• Access to cutting-edge marketing tools and technologies.
• Comprehensive medical aid and retirement fund contributions.
• Generous annual leave allowance.