Lead Digital Marketing Specialist

Placements24; Kempton Park; On-site; ZAR 420,000 - 700,000; Full time

Benefits offered by this job

Salary plus annual bonus

Medical aid

Retirement fund

Training opportunities

Team lunches

Job summary

Placements24 is seeking a Lead Digital Marketing Specialist to head our marketing initiatives from the Tembisa, Gauteng office. You will drive brand awareness, lead generation, and customer engagement across online channels, with a data-driven approach to optimize campaigns.

The role requires 5+ years in digital marketing, with leadership experience, and expertise across SEO, SEM, content, social media, and email marketing.

Qualifications

• Minimum 5 years of digital marketing experience with leadership or specialist role.
• Experience in developing and executing integrated digital marketing campaigns.
• Proficiency in SEO, SEM, content marketing, social media, and email marketing.

Responsibilities

• Develop and implement digital marketing strategies to meet business goals.
• Manage and optimize paid campaigns (Google Ads, social ads) for ROI.
• Oversee SEO, including keyword research and link building.
• Create and manage content marketing initiatives (blogs, infographics, videos).
• Develop social media strategies to build community and engagement.
• Lead email marketing campaigns with segmentation and performance analysis.
• Analyze data and metrics to provide actionable insights.
• Collaborate withSales/Product to align marketing with business goals.
• Stay updated on digital marketing trends and best practices.

Skills

Digital marketing leadership

SEO & SEM

Content marketing

Social media marketing

Email marketing

Campaign optimization

Data analysis

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

SEMrush

CRM platforms

Marketing automation

Job description

About the Role

Our client is searching for an accomplished Lead Digital Marketing Specialist to spearhead their marketing initiatives from their **Tembisa, Gauteng** office. This pivotal role demands a strategic thinker with a proven track record in developing and executing comprehensive digital marketing campaigns. You will be responsible for driving brand awareness, lead generation, and customer engagement across multiple online channels. The ideal candidate will have a deep understanding of SEO, SEM, content marketing, social media, and email marketing, with a data-driven approach to campaign optimization. This is a significant opportunity to make a tangible impact on our client's growth and market presence within the **Tembisa, Gauteng** region.

Key Responsibilities

• Develop and implement innovative digital marketing strategies to achieve business objectives.
• Manage and optimize all paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Oversee SEO efforts, including keyword research, on-page optimization, and link building, to improve organic search rankings.
• Create and manage engaging content marketing initiatives, including blog posts, articles, infographics, and videos.
• Develop and execute social media marketing strategies to build community and drive engagement.
• Manage email marketing campaigns, including list segmentation, campaign creation, and performance analysis.
• Analyze marketing data and campaign performance metrics to provide insights and recommendations for improvement.
• Collaborate with internal teams (sales, product) to ensure marketing alignment and support business goals.
• Stay abreast of the latest digital marketing trends, tools, and best practices.

Requirements

• Minimum of 5 years of experience in digital marketing, with at least 2 years in a leadership or specialist role.
• Demonstrated success in developing and executing integrated digital marketing campaigns.
• Expertise in SEO, SEM, content marketing, social media marketing, and email marketing.
• Proficiency with marketing analytics tools such as Google Analytics, SEMrush, or similar.
• Strong understanding of CRM platforms and marketing automation tools.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional written and verbal communication skills.Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience managing marketing budgets effectively.

Benefits

• Competitive salary and annual bonus potential.
• Comprehensive medical aid and retirement fund contributions.
• Opportunities for advanced training and certifications.
• A vibrant and supportive work environment in **Tembisa, Gauteng**.
• Chance to work with a growing and innovative company.
• Paid time off and public holidays.
• Regular team lunches and social events.