Lead Digital Marketing Strategist

Placements24; Soweto; On-site; ZAR 900,000 - 1,400,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Retirement plan

Annual leave

Professional development

Job summary

Placements24 is seeking a Lead Digital Marketing Strategist for its Soweto-based agency. You will shape and execute integrated digital marketing strategies for diverse clients, leading a team of specialists and guiding campaigns from planning to optimization.

You will leverage analytics to drive ROI, stay ahead of industry trends, and present clear strategic recommendations to clients, while identifying new growth opportunities in Gauteng.

Qualifications

• Minimum 7 years in digital marketing with at least 3 years in leadership.
• Proven track record of measurable digital campaigns.
• Expert knowledge of SEO, SEM, social media marketing, email marketing, content strategy, and analytics.
• Proficiency with digital marketing platforms and tools (e.g., Google Ads, Facebook Ads Manager, email marketing software, CRM systems).
• Strong analytical and problem-solving skills, with the ability to interpret complex data.
• Excellent leadership, communication, and presentation skills.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Ability to manage multiple projects and clients simultaneously in a fast-paced agency environment.
• Demonstrated ability to think strategically and drive business growth.

Responsibilities

• Develop and implement integrated digital marketing strategies aligned with client business objectives.
• Lead and mentor a team of digital marketing specialists, fostering a culture of innovation and excellence.
• Oversee campaign planning, execution, and management across various digital channels including SEO, SEM, social media, email marketing, and content marketing.
• Analyze campaign performance using analytics tools, providing insights and recommendations for optimization.
• Manage digital marketing budgets effectively to maximize ROI.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Collaborate with creative teams to develop compelling campaign assets and messaging.
• Present strategic recommendations and performance reports to clients.
• Identify opportunities for new business development and client growth.

Skills

Strategic leadership

Digital marketing strategy

Data analysis

Team leadership

Communication

Presentation skills

Project management

Education

Bachelor's degree in Marketing

Tools

Google Ads

Facebook Ads Manager

Email marketing software

CRM systems

Google Analytics

Adobe Analytics

Job description

About the Role

Our client, a dynamic and forward-thinking advertising agency based in Soweto, is seeking a highly experienced Lead Digital Marketing Strategist. This is a key leadership position responsible for developing and executing comprehensive digital marketing strategies that drive measurable results for our diverse clientele. You will lead a team of digital marketing specialists, oversee campaign execution across various channels, and leverage data analytics to optimize performance and identify new growth opportunities. The ideal candidate is a strategic thinker with a deep understanding of the digital marketing landscape and a proven ability to deliver impactful campaigns in Gauteng.

Key Responsibilities

• Develop and implement integrated digital marketing strategies aligned with client business objectives.
• Lead and mentor a team of digital marketing specialists, fostering a culture of innovation and excellence.
• Oversee campaign planning, execution, and management across various digital channels including SEO, SEM, social media, email marketing, and content marketing.
• Analyze campaign performance using analytics tools (e.g., Google Analytics, Adobe Analytics), providing insights and recommendations for optimization.
• Manage digital marketing budgets effectively to maximize ROI.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Collaborate with creative teams to develop compelling campaign assets and messaging.
• Present strategic recommendations and performance reports to clients.
• Identify opportunities for new business development and client growth.

Requirements

• Minimum of 7 years of experience in digital marketing, with at least 3 years in a strategic leadership or management role.
• Proven track record of developing and executing successful digital marketing campaigns with measurable results.
• Expert knowledge of SEO, SEM, social media marketing, email marketing, content strategy, and analytics.
• Proficiency with digital marketing platforms and tools (e.g., Google Ads, Facebook Ads Manager, email marketing software, CRM systems).
• Strong analytical and problem-solving skills, with the ability to interpret complex data.
• Excellent leadership, communication, and presentation skills.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Ability to manage multiple projects and clients simultaneously in a fast-paced agency environment.
• Demonstrated ability to think strategically and drive business growth.

Benefits

• Highly competitive annual salary reflecting leadership experience.
• Comprehensive medical, dental, and vision insurance coverage.
• Retirement savings plan with company matching.
• Generous annual leave and public holiday allowance.
• Opportunity to work with a dynamic team and leading clients in Soweto.
• Professional development opportunities and training programs.
• Creative and collaborative work environment.