Digital Marketing and Content Strategist

Placements24; George; On-site; ZAR 420,000 - 620,000; Full time

Benefits offered by this job

Health and wellness programs

Continuous learning and professional发展

Dynamic work culture

Modern office facilities

Job summary

Placements24 in George, Western Cape, seeks a Digital Marketing and Content Strategist to drive online engagement and expand digital reach. You will craft data-driven strategies across channels, manage content, optimize SEO/SEM, and lead campaigns.

The role offers collaboration with a growth-oriented team in a leading media environment. Applicants should have strong content creation skills, analytics experience, and a proven ability to manage multiple campaigns from concept to delivery.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 3–5 years of digital marketing, content strategy, and online campaign management.
• Strong SEO, SEM, social media marketing, and email marketing knowledge.
• Excellent content creation, copywriting, editing, and basic graphic design skills.
• Experience with analytics tools (e.g., Google Analytics) and marketing automation.
• CMS experience (WordPress) and social media management tools.
• Creative, data-driven, able to work independently or in a team in George.
• Strong project management and organizational skills.

Responsibilities

• Develop and execute digital marketing strategies across online channels.
• Create and manage content for websites, blogs, social media, and email campaigns.
• Oversee SEO/SEM initiatives to boost rankings and organic traffic.
• Manage social media platforms and foster brand engagement.
• Analyze website and campaign data; produce actionable insights.
• Collaborate with design and development to optimize UX and conversions.
• Stay updated on digital marketing trends and best practices.
• Develop and manage digital advertising campaigns (PPC, social ads).
• Identify new opportunities for digital growth and innovation.

Skills

Digital marketing

Content strategy

SEO

SEM

Social media marketing

Email marketing

Copywriting

Editing

Graphic design basics

Google Analytics

WordPress

Marketing automation platforms

Project management

Education

Bachelor's degree in Marketing, Communications, Digital Media, or a related field

Tools

WordPress

Google Analytics

Marketing automation platforms

Job description

About the Role Our client, a prominent player in the media industry, is looking for a talented Digital Marketing and Content Strategist to join their innovative team in George, Western Cape . This role is crucial for driving online engagement, expanding digital reach, and enhancing brand presence through compelling content and strategic marketing initiatives. The ideal candidate will be a creative thinker with a deep understanding of digital platforms, SEO, SEM, social media marketing, and content creation. You will be responsible for developing and implementing data-driven digital marketing strategies that align with our client's business objectives. This position offers a unique opportunity to shape the digital narrative of a respected brand in the picturesque Western Cape region, working within a collaborative and growth-oriented environment. We are seeking an individual passionate about the evolving digital landscape and eager to contribute to the company's online success.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across various online channels.
• Create and manage engaging, high-quality content for websites, blogs, social media, and email campaigns.
• Oversee SEO/SEM initiatives to improve search engine rankings and drive organic traffic.
• Manage social media platforms, fostering community engagement and brand advocacy.
• Analyze website traffic and campaign performance data, providing actionable insights and reports.
• Collaborate with design and development teams to optimize user experience and conversion rates.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Develop and manage digital advertising campaigns (PPC, social ads).
• Identify new opportunities for digital growth and innovation.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Proven experience (3-5 years) in digital marketing, content strategy, and online campaign management.
• Strong understanding of SEO, SEM, social media marketing, and email marketing principles.
• Excellent content creation skills, including copywriting, editing, and basic graphic design.
• Proficiency in using digital analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Experience with CMS platforms (e.g., WordPress) and social media management tools.
• Creative mindset with a data-driven approach to strategy development.
• Ability to work independently and as part of a team in the George area.
• Strong project management and organizational skills.

Benefits

Our client is pleased to offer a competitive salary and a comprehensive benefits package, including health and wellness programs, opportunities for continuous learning and professional development, and a dynamic work culture. This role presents a fantastic chance to grow your career in digital marketing within a leading media organization situated in the beautiful Western Cape . Employees will enjoy a supportive team environment, access to modern office facilities, and the satisfaction of contributing to impactful digital campaigns. We are committed to fostering employee well-being and career progression, offering a platform for you to excel in George .