Digital Marketing and Communications Specialist

Placements24; Kempton Park; On-site; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Competitive salary

Medical aid & retirement fund

Annual leave & sick leave

Professional certifications & training

Collaborative team environment

Exposure to diverse client portfolios

Job summary

Placements24 seeks a Digital Marketing and Communications Specialist to elevate online presence and engagement in Gauteng. You will develop and execute integrated campaigns across social, email, search, and content channels, crafting compelling content for diverse audiences.

The role requires 5+ years in digital marketing, SEO/SEM expertise, and a data-driven approach to optimization, with a focus on storytelling and brand growth in a fast-paced office-based environment in Tembisa.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• Minimum of 5 years hands-on digital marketing, social media, and content creation.
• Proven track record of campaigns with measurable results (lead gen, engagement, traffic).
• Expertise in SEO, SEM, content marketing, email marketing, and social media ads.

Responsibilities

• Develop and implement integrated digital marketing strategies across platforms.
• Create high-quality content for website, social, blogs, and emails.
• Manage and grow social media presence on major platforms.
• Execute SEO/SEM campaigns to boost visibility and traffic.
• Analyze traffic and campaign performance; provide actionable insights.
• Collaborate with design/content teams for brand consistency.
• Manage email campaigns, segmentation, and performance tracking.
• Stay updated on digital trends and best practices.

Skills

Digital marketing

Content creation

Social media

Analytics

Storytelling

Education

Bachelor's in Marketing/Communications/Digital Media

Tools

Google Analytics

Google Ads

Hootsuite

Buffer

Mailchimp

HubSpot

Job description

About the Role

Our client, a prominent entity in the corporate communications sector, is seeking a skilled Digital Marketing and Communications Specialist to enhance their online presence and engagement strategies. This role, based in Tembisa, Gauteng , is crucial for developing and executing innovative digital campaigns that resonate with target audiences. The ideal candidate will possess a deep understanding of digital marketing channels, content creation, social media management, and SEO/SEM principles. This position requires a creative thinker with a data-driven approach to campaign optimization and a passion for storytelling in the digital space. You will be instrumental in driving brand awareness, generating leads, and fostering a strong online community for our client and their diverse clientele. This is an opportunity to make a tangible impact within a forward-thinking organization, contributing to strategic growth and market penetration. The role is primarily office-based to facilitate close team collaboration and hands-on execution of campaigns within the Tembisa area.

Key Responsibilities

• Develop and implement integrated digital marketing strategies across various platforms including social media, email, search engines, and content marketing.
• Create engaging and high-quality content (text, images, video) for website, social media, blogs, and email campaigns, tailored to specific audience segments.
• Manage and grow the company's social media presence across platforms like Facebook, Instagram, Twitter, LinkedIn, and others.
• Execute Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns to improve website visibility and drive organic/paid traffic.
• Analyze website traffic, campaign performance, and social media metrics using tools like Google Analytics and social media insights, providing actionable recommendations.
• Collaborate with design and content teams to ensure brand consistency and effective messaging across all digital touchpoints.
• Manage email marketing campaigns, including list segmentation, campaign creation, and performance tracking.
• Stay updated on the latest digital marketing trends, tools, and best practices, and apply them to improve campaign effectiveness.
• Monitor online reputation and engage with the audience to build positive brand sentiment.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of hands-on experience in digital marketing, social media management, and content creation.
• Proven track record of successful digital marketing campaigns with measurable results (e.g., lead generation, engagement rates, website traffic growth).
• Expertise in SEO, SEM, content marketing, email marketing, and social media advertising.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms (e.g., Hootsuite, Buffer), and email marketing software (e.g., Mailchimp, HubSpot).
• Excellent writing, editing, and communication skills, with the ability to craft compelling digital content.
• Strong analytical skills and the ability to interpret data to drive strategic decisions.
• Creative thinking and a keen eye for visual aesthetics and user experience.
• Experience in a fast-paced environment and ability to manage multiple projects simultaneously.

Benefits

• Competitive annual salary reflecting your skills and experience.
• Comprehensive medical aid and retirement fund contributions.
• Paid annual leave and sick leave benefits.
• Opportunities for professional certifications and attending marketing workshops.
• A collaborative team environment with opportunities for skill development.
• Exposure to diverse client portfolios and impactful digital strategies.
• Potential for growth within the organization.