Head of Digital Marketing

Placements24; Pretoria; Hybrid; ZAR 1,000,000 - 1,800,000; Full time

Benefits offered by this job

Competitive salary plus bonuses

Medical and dental coverage

Retirement fund

Hybrid work model

Job summary

Placements24 is seeking an experienced Head of Digital Marketing to lead our marketing efforts in Pretoria, Gauteng. This role blends strategic leadership with hands‑on execution to drive brand awareness, customer acquisition and revenue growth across all online channels.

The ideal candidate has 8+ years in digital marketing, with at least 3 years in leadership, and deep expertise in SEO, SEM, content, email, analytics, and automation.

Qualifications

• Minimum 8 years in digital marketing with 3+ years in leadership.
• Proven success in delivering integrated digital campaigns across channels.
• Strong experience with SEO, SEM, content, email and analytics.

Responsibilities

• Develop and implement integrated digital marketing strategies across all online channels.
• Oversee SEO, SEM, social media, content, email and affiliate campaigns.
• Manage the digital marketing budget to maximize ROI.
• Analyze campaign performance and provide optimization insights.
• Lead and mentor the digital marketing team to drive results.
• Increase website traffic, conversions and customer engagement.
• Stay updated on latest digital marketing trends and best practices.
• Collaborate with product, sales and design for consistent brand messaging.
• Manage external agencies and vendors as needed.

Skills

Leadership

Digital marketing strategy

SEO

SEM

Social media

Content marketing

Analytics

Budget management

Team management

Education

Bachelor's in Marketing/Business

Tools

Google Analytics

SEMrush

Marketing automation

Job description

About the Role

Our client, a prominent e-commerce platform, is seeking an experienced and visionary Head of Digital Marketing to lead their marketing efforts in Pretoria, Gauteng . This critical role involves developing and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will have a deep understanding of the digital landscape, expertise in SEO, SEM, social media, content marketing, and analytics, and a proven ability to lead and inspire a marketing team. You will play a key role in shaping the company's online presence and driving customer engagement in the competitive South African market. This role offers a blend of strategic leadership and hands‑on execution.

Key Responsibilities

• Develop and implement integrated digital marketing strategies across all online channels.
• Oversee and manage SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing campaigns.
• Manage the digital marketing budget, allocating resources effectively to maximize ROI.
• Analyze campaign performance, generate reports, and provide insights and recommendations for optimization.
• Lead and mentor the digital marketing team, fostering a collaborative and results-driven environment.
• Develop and execute strategies to increase website traffic, conversion rates, and customer engagement.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Collaborate with cross-functional teams, including product development, sales, and design, to ensure consistent brand messaging and campaign execution.
• Manage external agencies and vendors as needed.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field. A Master's degree is a plus.
• Minimum of 8 years of experience in digital marketing, with at least 3 years in a leadership or management role.
• Demonstrable success in developing and executing impactful digital marketing campaigns.
• Expertise in SEO, SEM, social media marketing, content strategy, email marketing, and marketing automation.
• Strong analytical skills with proficiency in Google Analytics, SEMrush, or similar tools.
• Excellent leadership, communication, and project management skills.
• Experience managing marketing budgets and optimizing for ROI.
• Familiarity with e-commerce platforms and strategies is highly desirable.
• Knowledge of the Pretoria market is an advantage.

Benefits

• Our client offers a competitive salary and performance-based bonuses.
• Comprehensive medical and dental coverage, along with retirement fund benefits.
• This hybrid role offers flexibility in work arrangements.
• We invest in our employees' growth through ongoing training, workshops, and opportunities to attend industry conferences.
• Join a vibrant and innovative team dedicated to digital excellence.