Lead Digital Marketing Specialist

Placements24; Midrand; Hybrid; ZAR 600.000 - 900.000; Vollzeit

Benefits dieser Stelle

Health insurance

Professional development

Creative work environment

Industry conferences

Zusammenfassung

Placements24 seeks a dynamic Lead Digital Marketing Specialist to spearhead marketing initiatives in the Arts & Entertainment sector in Midrand. You will design and execute innovative digital strategies to boost brand visibility and engagement across online channels while leading a small marketing team.

The role requires a proven track record in digital marketing, strong SEO/SEM knowledge, analytics, and the ability to translate data into actionable campaigns.

Aufgaben

• Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns on platforms such as Google Ads and social media networks to achieve target KPIs.
• Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for continuous improvement.
• Oversee the creation of compelling digital content, including website copy, blog posts, social media updates, and video scripts.
• Collaborate with creative teams and external agencies to ensure brand consistency and high-quality campaign execution.
• Stay abreast of the latest digital marketing trends and technologies to identify new opportunities for growth.

Jobbeschreibung

About the Role

Our client is seeking a dynamic and experienced Lead Digital Marketing Specialist to spearhead their marketing initiatives within the vibrant Arts & Entertainment sector in Midrand . You will be instrumental in developing and executing innovative digital strategies that enhance brand visibility, engage target audiences, and drive engagement across various online platforms. This pivotal role requires a blend of creative thinking and analytical prowess to navigate the evolving digital landscape, ensuring our client remains at the forefront of the industry. You will lead a small team, fostering a collaborative environment and mentoring junior marketers.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns on platforms such as Google Ads and social media networks to achieve target KPIs.
• Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for continuous improvement.
• Oversee the creation of compelling digital content, including website copy, blog posts, social media updates, and video scripts.
• Collaborate with creative teams and external agencies to ensure brand consistency and high-quality campaign execution.
• Stay abreast of the latest digital marketing trends and technologies to identify new opportunities for growth.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a proven track record in the Arts & Entertainment industry.
• Strong understanding of SEO/SEM best practices , analytics tools (e.g., Google Analytics), and marketing automation platforms.
• Demonstrated success in managing social media campaigns and building online communities.
• Excellent written and verbal communication skills, with strong analytical and problem-solving abilities.

Benefits

• Competitive annual salary and performance-based incentives.
• Opportunities for professional development and attending industry conferences.
• Exposure to a diverse range of exciting projects within the Arts & Entertainment space.
• Comprehensive health insurance coverage.
• A collaborative and creative work environment in Midrand .