Senior Digital Marketing Specialist

Placements24; Soweto; Vor Ort; ZAR 420.000 - 780.000; Vollzeit

Benefits dieser Stelle

Competitive salary

Performance-based bonuses

Medical aid

Professional development opportunities

Zusammenfassung

Placements24, a dynamic digital agency, seeks a Senior Digital Marketing Specialist to lead campaigns across SEO, SEM, social, and email from Soweto, Gauteng. You’ll craft compelling content, optimize paid efforts, and analyze performance to drive client success.

The role emphasizes on-site collaboration with cross-functional teams, staying ahead of industry trends, and delivering measurable outcomes for a diverse client portfolio.

Qualifikationen

• Proven experience as a Digital Marketing Specialist with a strong campaign portfolio.
• Demonstrable experience in SEO, SEM, content marketing, social media, and email marketing.
• Proficiency with digital marketing tools: GA, Google Ads, Facebook Ads Manager; SEMrush/Ahrefs.
• Excellent understanding of digital marketing metrics and KPIs.
• Strong analytical, problem-solving, and strategic thinking skills.
• Exceptional written and verbal communication abilities.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Experience working with diverse clients or brands is a plus.
• Must be based in or willing to commute to Soweto, Gauteng for on-site work.
• Degree in Marketing, Communications, or related field preferred.

Aufgaben

• Develop, implement, and manage digital marketing campaigns across channels (SEO, SEM, social, email, content).
• Conduct market research and competitive analysis to identify opportunities.
• Manage and optimize paid campaigns (Google Ads, social) to hit KPIs.
• Create engaging content for website, social, and newsletters.
• Monitor, analyze, and report campaign performance with GA, SEMrush, analytics.
• Develop and manage email marketing strategies including segmentation and automation.
• Collaborate with design and dev teams to execute initiatives.
• Stay updated on digital marketing trends, tools, and best practices.
• Manage vendor/partner relationships and strategic recommendations.

Kenntnisse

Strong portfolio

Analytical thinking

Strategic thinking

Communication skills

Time management

Multitasking

Client facing experience

Ausbildung

Marketing/Communications degree

Tools

Google Analytics

Google Ads

Facebook Ads Manager

SEMrush

Ahrefs

Jobbeschreibung

About the Role

Our client, a dynamic and rapidly expanding digital agency, is looking for a highly motivated and results-oriented Senior Digital Marketing Specialist to join their team in Soweto, Gauteng. This role is crucial for developing and executing innovative digital marketing strategies that drive brand awareness, engagement, and lead generation for our client's diverse portfolio of clients. You will be at the forefront of crafting compelling campaigns across various digital channels. This is an excellent opportunity to work in a fast-paced, creative environment and make a tangible impact on client success. As this role requires a physical presence in Soweto, Gauteng, we are looking for candidates who are passionate about contributing to the local digital marketing landscape.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across multiple channels including SEO, SEM, social media, email marketing, and content marketing.
• Conduct market research and competitive analysis to identify opportunities and inform strategy.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to achieve key performance indicators (KPIs).
• Create engaging and persuasive content for various digital platforms, including website copy, social media posts and email newsletters.
• Monitor, analyze and report on campaign performance using tools like Google Analytics, SEMrush, and social media analytics.
• Develop and manage email marketing strategies, including list segmentation and automation.
• Collaborate with design and web development teams to ensure effective execution of digital initiatives.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage relationships with digital marketing vendors and partners.
• Provide strategic recommendations for continuous improvement of digital marketing efforts.

Requirements

• Proven experience as a Digital Marketing Specialist, with a strong portfolio showcasing successful campaigns.
• Demonstrable experience in SEO, SEM, content marketing, social media marketing and email marketing.
• Proficiency in using digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager and SEO tools (e.g., SEMrush, Ahrefs).
• Excellent understanding of digital marketing metrics and KPIs.
• Strong analytical, problem-solving, and strategic thinking skills.
• Exceptional written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Experience in working with diverse clients or brands is a plus.
• Must be based in or willing to commute to Soweto, Gauteng for this on-site role.
• A degree in Marketing, Communications, or a related field is preferred.

Benefits

Our client offers a competitive salary, performance-based bonuses, and a comprehensive benefits package including medical aid and opportunities for professional development. You will be part of a dynamic and supportive team that values creativity and innovation. This role offers the chance to grow your career in digital marketing within a vibrant agency setting in Soweto, Gauteng.