Lead Digital Marketing: Data-Driven Growth & Leadership

Placements24; Durban; On-site; ZAR 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Salary commensurate with experience

Medical aid

Retirement fund contributions

Professional development opportunities

Collaborative work environment

Job summary

Placements24 in Durban seeks a dynamic Lead Digital Marketing Specialist to drive online marketing efforts. You will develop and execute integrated campaigns across SEO, SEM, social media, email, and content while guiding a small team.

The role demands 6–8 years in digital marketing with leadership experience, strong analytics, Google Ads expertise, and a robust content strategy. You will manage budgets, evaluate performance, and stay ahead of industry trends to secure growth.

Qualifications

• Bachelor's degree in Marketing or related field.
• 6–8 years digital marketing experience, with 2+ years in leadership.
• Proven expertise in SEO, SEM, social media marketing, email automation, and content strategy.
• Strong analytical skills and ability to translate data into strategic actions.

Responsibilities

• Develop, implement, and manage integrated digital marketing campaigns across channels.
• Analyze campaign performance data and optimize strategies to maximize ROI.
• Oversee creation of engaging digital content including website copy, blogs, social posts, and ad creatives.
• Manage digital marketing budget and allocate resources effectively.
• Lead, mentor, and inspire a small team of marketing professionals.

Skills

SEO

SEM

Social media marketing

Email marketing automation

Content strategy

Analytics

Project management

Team leadership

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Analytics

Google Ads

Job description

Placements24 in Durban seeks a dynamic Lead Digital Marketing Specialist to drive online marketing efforts. You will develop and execute integrated campaigns across SEO, SEM, social media, email, and content while guiding a small team.

The role demands 6–8 years in digital marketing with leadership experience, strong analytics, Google Ads expertise, and a robust content strategy. You will manage budgets, evaluate performance, and stay ahead of industry trends to secure growth.