Lead Digital Marketing Strategist

Placements24; Centurion; On-site; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary package

Medical aid

Provident fund

Performance bonuses

Job summary

Placements24 seeks an experienced Lead Digital Marketing Strategist to spearhead campaigns from our Centurion office in Gauteng. You will guide a talented team, shape client strategies, and stay ahead of digital trends across SEO, SEM, social media, content, and analytics.

The ideal candidate has at least 6 years in digital marketing, with leadership exposure and a proven track record in delivering measurable results for diverse clients.

Qualifications

• Minimum of 6 years of digital marketing experience, with at least 2 years in a leadership/strategic role.
• Proven track record in data-driven digital marketing campaigns.
• Expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising, and email marketing.
• Strong analytics skills with Google Analytics, Adobe Analytics or similar.
• Excellent leadership and client relationship management skills.
• Bachelor's degree in Marketing, Communications, or a related field.
• Agency experience is highly preferred.

Responsibilities

• Develop comprehensive digital marketing strategies tailored to client objectives and audiences.
• Oversee all digital channels: SEO, SEM, social media, email marketing, and content creation.
• Analyze campaign performance and provide actionable insights.
• Lead and mentor a team of digital marketing specialists.
• Manage client relationships, set expectations, ensure satisfaction.
• Conduct market research and competitor analysis to identify opportunities.
• Collaborate with creative and development teams for integrated campaigns.
• Present strategies, reports, and recommendations to clients and stakeholders.

Skills

Leadership

Client relationships

Digital marketing strategy

Data analytics

SEO

SEM

Content marketing

AB testing

Analytical thinking

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

Adobe Analytics

Google Ads

Bing Ads

Job description

About the Role

Our client, a dynamic marketing agency in Centurion, Gauteng , is looking for an experienced and visionary Lead Digital Marketing Strategist to spearhead their client campaigns. This pivotal role demands a leader with a proven ability to develop and execute innovative digital marketing strategies that drive measurable results. You will be responsible for guiding a talented team, managing client relationships, and staying at the forefront of digital marketing trends. The ideal candidate possesses a deep understanding of SEO, SEM, social media marketing, content marketing, and data analytics. This is a fantastic opportunity to shape the digital presence of a diverse portfolio of clients from our centrally located Centurion office.

Key Responsibilities

• Develop comprehensive digital marketing strategies tailored to client objectives and target audiences.


• Oversee and manage all digital marketing channels, including SEO, SEM, social media, email marketing, and content creation.


• Analyze campaign performance using web analytics tools and provide actionable insights and recommendations.


• Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing environment.


• Manage client relationships, ensuring clear communication, expectation setting, and satisfaction.


• Conduct market research and competitor analysis to identify new opportunities and trends.


• Collaborate with creative and development teams to ensure integrated campaign execution.


• Present strategies, reports, and recommendations to clients and internal stakeholders.

Requirements

• Minimum of 6 years of experience in digital marketing, with at least 2 years in a leadership or strategic role.


• Demonstrable success in developing and implementing data-driven digital marketing campaigns.


• Expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising, and email marketing platforms.


• Strong analytical skills and proficiency with tools like Google Analytics, Adobe Analytics, or similar.


• Excellent leadership, team management, and client relationship management skills.


• Proficiency in content marketing strategy and execution.


• Strong understanding of website analytics and A/B testing.


• Bachelor's degree in Marketing, Communications, Business, or a related field.


• Experience within an agency setting is highly preferred.

Benefits

• Our client offers a competitive salary package and a comprehensive benefits scheme, including medical aid, provident fund, and performance bonuses.


• You will be part of a vibrant and creative agency culture in Centurion, Gauteng , with opportunities for continuous professional development and career advancement.


• We provide a stimulating work environment with access to the latest marketing tools and technologies.


• Other benefits include regular team social events and a commitment to work-life balance.