Lead Digital Marketing Manager

Placements24; Stellenbosch; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Professional development

Job summary

Placements24 in Stellenbosch, Western Cape, is seeking an experienced Lead Digital Marketing Manager to drive the estate's online presence and marketing strategies.

You will lead a small team, develop integrated campaigns across SEO, SEM, social media, email, and content, and collaborate with sales and operations to boost brand visibility and bookings. Hybrid work model and a strong emphasis on analytics are essential for success.

Qualifications

• Minimum of 6 years of digital marketing experience, with at least 2 years in a leadership role.
• Proven track record of developing and executing integrated digital marketing campaigns across channels.
• Expertise in SEO, SEM, social media marketing, and email marketing platforms.

Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Manage and optimise all paid advertising campaigns (SEM, social media ads).
• Oversee SEO strategy to improve organic search rankings and website traffic.
• Develop and manage social media content and engagement strategies.
• Plan and execute email marketing campaigns to nurture leads and engage customers.
• Analyse website traffic and campaign performance, providing regular reports and actionable insights.
• Collaborate with internal teams to ensure consistent brand messaging.
• Manage the digital marketing budget effectively.
• Stay updated with the latest digital marketing trends and technologies.
• Lead and mentor a small digital marketing team.

Skills

Strategic marketing

Leadership

Data-driven decisions

Brand growth

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

Social media ads

Email marketing tools

Job description

About the Role

Our client, a highly respected wine estate and hospitality group, is searching for an experienced Lead Digital Marketing Manager to drive their online presence and marketing strategies. This role is based in the scenic and prestigious town of Stellenbosch, Western Cape, and operates on a hybrid model. You will be responsible for developing and executing innovative digital marketing campaigns across all online channels to enhance brand visibility, drive bookings and increase customer engagement. The ideal candidate will have a deep understanding of SEO, SEM, social media marketing, email marketing, and content strategy, coupled with strong analytical and leadership skills. This is a unique opportunity to shape the digital narrative of a renowned brand in the heart of the Cape Winelands.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Manage and optimise all paid advertising campaigns (SEM, social media ads).
• Oversee SEO strategy to improve organic search rankings and website traffic.
• Develop and manage social media content and engagement strategies.
• Plan and execute email marketing campaigns to nurture leads and engage customers.
• Analyse website traffic and campaign performance, providing regular reports and actionable insights.
• Collaborate with internal teams (creative, sales, operations) to ensure consistent brand messaging.
• Manage the digital marketing budget effectively.
• Stay updated with the latest digital marketing trends and technologies.
• Lead and mentor a small digital marketing team.

Requirements

• Minimum of 6 years of experience in digital marketing, with at least 2 years in a leadership role.
• Proven track record of successfully developing and executing integrated digital marketing campaigns.
• Expertise in SEO, SEM, social media marketing, and email marketing platforms.
• Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent understanding of content marketing principles.
• Strong project management and organisational skills.
• Outstanding communication and interpersonal skills.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience in the hospitality or wine industry is a plus.

Benefits

Our client offers a competitive salary, performance-based bonuses, excellent staff benefits, and opportunities for professional development within a prestigious company. This hybrid role, located in beautiful Stellenbosch, Western Cape, provides a stimulating work environment that balances remote flexibility with in-office collaboration, alongside the unique advantages of working in a world-renowned tourist and wine region.