Digital Marketing & E-commerce Manager - Vineyard Hotel

Placements24; Stellenbosch; Hybrid; ZAR 600,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Health & wellness benefits

Professional development opportunities

Remote work

Job summary

Placements24 is seeking a highly skilled Digital Marketing & E-commerce Manager for a luxury vineyard hotel and spa in Stellenbosch. This fully remote role drives online presence, booking conversions, and revenue growth across SEO, SEM, email, and paid social campaigns.

You will optimize the website, manage OTAs vs direct bookings, and lead campaigns to elevate a prestigious guest experience. The ideal candidate brings 6+ years in digital marketing and e-commerce within luxury travel, with

Qualifications

• 6+ years in digital marketing and e-commerce, preferably in luxury hospitality or travel.
• Proven ability to develop and execute digital marketing strategies (SEO, SEM, social, email).
• Strong experience with website analytics and CRO.
• Experience managing online advertising platforms (Google Ads, Facebook Ads).
• Proficient with CMS and e-commerce platforms; excellent analytical and project management skills.

Responsibilities

• Develop and implement a strategic digital marketing plan to boost brand awareness, website traffic, and direct bookings.
• Optimize the hotel website for seamless UX and high booking conversion rates.
• Oversee paid advertising campaigns, budgets, targeting, and performance analysis.
• Create and execute SEO strategies to improve organic rankings and visibility.
• Manage social media presence and content, driving engagement and growth.
• Plan and deploy email marketing campaigns, newsletters, and promotions.
• Monitor analytics and KPIs, reporting on campaign ROI and effectiveness.
• Coordinate with Sales, Marketing, Operations to align marketing with business goals.

Skills

Digital marketing

E-commerce

SEO

PPC

Analytics

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

Facebook Ads Manager

CMS platforms

Shopify / e-commerce platforms

Job description

About the Role Our client, a renowned luxury vineyard hotel and spa in the picturesque Stellenbosch, Western Cape, is seeking a highly skilled and innovative Digital Marketing & E-commerce Manager. This role is fully remote, offering the flexibility to work from anywhere while driving the online presence and direct bookings for our exceptional property. You will be responsible for developing and executing a comprehensive digital marketing strategy, optimizing the hotel's website for conversions, managing online advertising campaigns, and enhancing the overall e-commerce performance. The ideal candidate is a digital native with a deep understanding of the luxury hospitality market and a proven track record in driving online revenue.

Key Responsibilities

• Develop and implement a strategic digital marketing plan to increase brand awareness, website traffic, and direct bookings.
• Manage and optimize the hotel's website, ensuring a seamless user experience and high conversion rates for bookings.
• Oversee all paid advertising campaigns (PPC, social media ads), managing budgets, targeting, and performance analysis.
• Develop and execute SEO strategies to improve organic search rankings and visibility.
• Manage social media presence across relevant platforms, creating engaging content and fostering community interaction.
• Plan and execute email marketing campaigns, including newsletters, promotional offers, and lead nurturing.
• Monitor website analytics and key performance indicators (KPIs), providing regular reports on campaign effectiveness and ROI.
• Manage online travel agencies (OTAs) relationships and ensure optimal presence and parity where appropriate, while focusing on driving direct bookings.
• Stay abreast of the latest digital marketing trends, technologies, and best practices in the hospitality industry.
• Collaborate with internal teams (Sales, Marketing, Operations) to ensure alignment of marketing efforts with business objectives.

Requirements

• Minimum of 6 years of experience in digital marketing and e-commerce, with a significant focus on the hospitality or luxury travel sector.
• Proven experience in developing and executing successful digital marketing strategies, including SEO, SEM, social media marketing, and email marketing.
• Strong understanding of website analytics tools (e.g., Google Analytics) and conversion rate optimization (CRO).
• Experience managing online advertising platforms (Google Ads, Facebook Ads Manager).
• Proficiency in Content Management Systems (CMS) and e-commerce platforms.
• Excellent analytical, problem-solving, and project management skills.
• Strong written and verbal communication skills, with a keen eye for detail.
• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Ability to work autonomously and manage multiple projects effectively in a remote setting.
• Passion for luxury hospitality and creating exceptional online guest journeys.

Benefits

• This fully remote position offers a competitive salary, performance-based bonuses, and the flexibility to work from anywhere. Our client provides comprehensive health and wellness benefits, opportunities for professional development, and a unique chance to shape the digital future of a prestigious vineyard hotel in Stellenbosch, Western Cape.