Marketing Coordinator - Digital Campaigns

Placements24; Stellenbosch; On-site; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Health insurance

Staff wine discounts

Professional development opportunities

Job summary

Placements24 in Paarl, Western Cape, seeks a Marketing Coordinator to support digital marketing efforts and work with the Marketing Manager to execute campaigns across social media, email, and websites, ensuring brand consistency and engaging communication. This entry-to-mid-level role offers exposure to wine industry marketing, collaboration with internal teams and agencies, content updates, and CRM tasks.

Strong organizational skills and a passion for wine are valued.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 1–3 years in a marketing support or coordination role with digital exposure.
• Familiarity with social media platforms and management tools.
• Basic understanding of SEO/SEM principles is a plus.
• Experience with email marketing platforms (e.g., Mailchimp) is beneficial.
• Strong organizational skills and attention to detail.
• Proficiency in Microsoft Office Suite.
• Good written and verbal communication skills.
• Ability to manage multiple tasks and prioritize effectively.
• Passion for the wine industry is highly desirable.

Responsibilities

• Assist in developing and executing digital marketing campaigns across social media, email, and website platforms.
• Schedule and publish content on social media channels according to the content calendar.
• Monitor engagement, respond to comments and inquiries, escalate issues as needed.
• Support email marketing initiatives, including drafting newsletters and tracking performance.
• Update website content and ensure information is accurate and up-to-date.
• Assist in creating marketing collateral and digital assets.
• Conduct market research and competitor analysis to identify trends.
• Track and report on key digital marketing metrics and campaign performance.
• Collaborate with internal teams and external agencies on marketing projects.
• Manage marketing databases and assist with CRM tasks.

Skills

Marketing support

Social media management

SEO basics

Email marketing

MS Office

Communication

Organization

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Mailchimp

Job description

About the Role

Our client, a reputable winery located in the heart of the Cape Winelands, is seeking an enthusiastic and organized Marketing Coordinator to support their digital marketing efforts. This role is based in the charming town of Paarl, Western Cape , and is integral to the execution of successful online campaigns that promote their exquisite wines and tourism offerings. You will work closely with the Marketing Manager to implement strategies across various digital channels, ensuring brand consistency and engaging communication. This is an excellent entry-to-mid-level opportunity for a passionate marketer looking to grow their career within the premium wine industry. Your contributions will directly impact the brand's online presence and customer engagement.

Key Responsibilities

• Assist in the development and execution of digital marketing campaigns across social media, email, and website platforms.
• Schedule and publish content on social media channels, ensuring adherence to the content calendar.
• Monitor social media engagement, respond to comments and inquiries, and escalation issues as needed.
• Support email marketing initiatives, including drafting newsletters and tracking campaign performance.
• Update website content and ensure all information is accurate and up-to-date.
• Assist in the creation of marketing collateral and digital assets.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Track and report on key digital marketing metrics and campaign performance.
• Collaborate with internal teams and external agencies on marketing projects.
• Manage marketing databases and assist with CRM tasks.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1-3 years of experience in a marketing support or coordination role, with exposure to digital marketing.
• Familiarity with social media platforms and management tools.
• Basic understanding of SEO/SEM principles is a plus.
• Experience with email marketing platforms (e.g., Mailchimp) is beneficial.
• Strong organizational skills and excellent attention to detail.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Good written and verbal communication skills.
• Ability to manage multiple tasks and prioritize effectively.
• Passion for the wine industry is highly desirable.

Benefits

• Our client offers a competitive salary based on experience.
• A comprehensive benefits package, including health insurance, is provided.
• This role is office-based in Paarl, Western Cape , offering a full-time, structured work environment.
• Opportunities for professional development and learning within the wine and marketing sectors are available.
• Employees enjoy generous staff discounts on wine purchases and access to company events.
• We foster a supportive team atmosphere and value work-life balance within this beautiful region.