Digital Marketing & Social Media Lead

Placements24; Mossel Bay; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Paid time off

Hybrid work model

Job summary

Placements24 in Mossel Bay invites an experienced Digital Marketing & Social Media Lead to shape and execute our online strategy. You will guide a team, drive traffic, and optimize conversions through integrated campaigns across SEO, SEM, email, content marketing and paid channels.

The role requires strategic thinking, strong leadership, and a proven ROI track record in e-commerce. Hybrid work supports collaboration and flexibility in Mossel Bay.

Qualifications

• Master's degree in Marketing, Business Administration, or a related field.
• 7+ years of progressive experience in digital marketing, with at least 3 years in a leadership role.
• Proven success in developing and implementing integrated digital marketing campaigns that drive ROI.
• Strong analytical skills with proficiency in web analytics and social media analytics.
• Experience with SEO/SEM, content marketing, email marketing, and CRM systems.

Responsibilities

• Develop and implement an integrated digital marketing strategy including SEO, SEM, email, and content marketing.
• Lead and manage the company's social media presence across platforms to drive engagement and growth.
• Oversee content creation ensuring brand consistency and alignment with objectives.
• Manage the digital marketing budget to maximize ROI.
• Analyze performance metrics and provide regular strategic recommendations to senior management.
• Stay current with digital marketing trends and opportunities for innovation.
• Lead and mentor a team of digital marketing and social media professionals.
• Collaborate with sales, product, and customer service for a cohesive customer experience.
• Manage online advertising campaigns (Google Ads and social media ads).
• Monitor brand reputation and handle crisis communications if necessary.

Skills

Leadership

Strategic thinking

Analytics

Communication

Team mentorship

Education

Master's degree in Marketing or MBA

Tools

Google Analytics

CRM systems

SEO/SEM tools

Job description

About the Role

Our client, a renowned brand in the e-commerce sector, is looking for an experienced and visionary Digital Marketing & Social Media Lead to guide their online presence. This leadership role is critical for developing and executing comprehensive digital marketing strategies, with a strong emphasis on social media engagement and growth. You will be responsible for managing the company's online reputation, driving traffic, and increasing conversions through innovative digital campaigns. This position is based in the scenic coastal town of Mossel Bay, Western Cape , and adopts a hybrid work arrangement, offering a balance between collaborative team interaction and personal flexibility. We are seeking a strategic thinker with a proven ability to lead teams, manage budgets, and deliver measurable results in the fast-paced world of e-commerce. If you are passionate about digital innovation and possess strong leadership qualities, this role presents an exciting opportunity to shape the future of our online brand.

Key Responsibilities

• Develop and implement an integrated digital marketing strategy, including SEO, SEM, email marketing, and content marketing.
• Lead and manage the company's social media presence across all relevant platforms, driving engagement and brand growth.
• Oversee the creation of compelling content, ensuring brand consistency and alignment with marketing objectives.
• Manage the digital marketing budget, allocating resources effectively to maximize ROI.
• Analyze digital marketing performance metrics, providing regular reports and strategic recommendations to senior management.
• Stay current with digital marketing trends, tools, and best practices, identifying opportunities for innovation.
• Lead and mentor a team of digital marketing and social media professionals.
• Collaborate with other departments (sales, product, customer service) to ensure a cohesive customer experience.
• Manage online advertising campaigns, including Google Ads and social media ads.
• Monitor online brand reputation and manage crisis communications if necessary.

Requirements

• Master's degree in Marketing, Business Administration, or a related field.
• 7+ years of progressive experience in digital marketing, with at least 3 years in a leadership role.
• Demonstrated expertise in managing social media strategy and execution for e-commerce businesses.
• Proven success in developing and implementing integrated digital marketing campaigns that drive significant ROI.
• Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics) and social media analytics.
• Experience with SEO/SEM, content marketing, email marketing, and CRM systems.
• Excellent leadership, communication, and interpersonal skills.
• Ability to manage multiple projects and prioritize effectively in a hybrid work environment.
• Strategic thinking and a data-driven approach to decision-making.
• Proficiency in relevant digital marketing software and platforms.

Benefits

Our client offers a highly competitive salary and an attractive benefits package, including health insurance, a retirement plan, and generous paid time off. The hybrid work model provides a great work-life balance, complemented by a vibrant office culture in beautiful Mossel Bay, Western Cape . Opportunities for professional development, leadership training, and career advancement are abundant. Join a forward-thinking company and make a significant impact on its digital strategy. We believe in rewarding talent and foster an environment where innovation and leadership thrive.