Digital Marketing Specialist

Placements24; Stellenbosch; Hybrid; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Health benefits

Hybrid work arrangement

Professional development

Collaborative team

Job summary

Placements24 in Stellenbosch is seeking a motivated Digital Marketing Specialist to plan, execute, and optimize campaigns across Google Ads, social media, email, and paid channels. This role focuses on driving engagement, lead generation, and brand visibility in a hybrid work setup.

The ideal candidate has 2–5 years of digital marketing experience with strong analytical skills and proficiency in SEO, SEM, and content creation. A collaborative team environment awaits.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.

Responsibilities

• Develop and manage digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, and LinkedIn.
• Create and optimize engaging content for social media, email newsletters, and website landing pages.
• Monitor campaign performance, analyze data, and generate reports to identify insights and areas for improvement.
• Implement SEO strategies to enhance website visibility and organic search rankings.
• Manage email marketing campaigns, including list segmentation and automation.
• Stay updated on the latest digital marketing trends and technologies.

Skills

Digital marketing

Campaign management

Analytics

SEO

SEM

Social media marketing

Email marketing

Google Analytics

Marketing automation

CMS

Education

Bachelor's degree in Marketing, Digital Media, Communications, or related field

Tools

Google Analytics

Marketing automation platforms

CMS

Job description

About the Role

Our client is seeking a motivated and data-driven Digital Marketing Specialist to join their innovative team in Stellenbosch. This role will be responsible for planning, executing, and optimizing digital marketing campaigns across various channels, including social media, email, and paid advertising. You will play a crucial part in driving online engagement, lead generation, and brand visibility. The ideal candidate possesses a strong analytical mindset, a passion for digital trends, and the ability to translate marketing objectives into effective online strategies within a hybrid work framework.

Key Responsibilities

• Develop and manage digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, and LinkedIn.
• Create and optimize engaging content for social media, email newsletters, and website landing pages.
• Monitor campaign performance, analyze data, and generate reports to identify insights and areas for improvement.
• Implement SEO strategies to enhance website visibility and organic search rankings.
• Manage email marketing campaigns, including list segmentation and automation.
• Stay updated on the latest digital marketing trends and technologies.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• 2-5 years of experience in digital marketing, with a focus on campaign management.
• Proven experience with SEO, SEM, social media marketing, and email marketing.
• Proficiency with digital analytics tools such as Google Analytics.
• Experience with marketing automation platforms and CMS.
• Strong analytical, communication, and project management skills for a hybrid role.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health and wellness benefits package.
• Opportunities for continuous learning and professional development.
• Hybrid work arrangement providing work-life balance.
• A dynamic and collaborative team atmosphere.