Senior Social Media Marketing Manager

Placements24; Stellenbosch; Hybrid; ZAR 450,000 - 550,000; Full time

Benefits offered by this job

Remote work flexibility

Performance bonuses

Profit sharing

Comprehensive health and wellness

Generous vacation and time off

Professional development opportunities

Access to cutting-edge social media工具

Job summary

WhatJobs Direct is seeking an experienced Senior Social Media Marketing Manager based in Stellenbosch, Western Cape. You will lead the brand’s social media voice, develop strategies, and collaborate with marketing and product teams to drive engagement and measurable results.

The role requires 6+ years in social media marketing, strong analytical skills, and proficiency with Hootsuite, Sprout Social, and analytics tools. Remote-friendly with a focus on winelands brand presence.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or related field.
• 6+ years in social media marketing with a proven track record of managing campaigns.
• Experience across Facebook, Instagram, LinkedIn, Twitter, TikTok.
• Proficient with social management tools and analytics platforms.
• Strong copywriting and editing skills.
• Data-driven with SEO understanding for social.
• Remote-friendly and able to work with Stellenbosch-based teams.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with business goals and brand objectives.
• Manage all company social media accounts (Facebook, Instagram, LinkedIn, Twitter, TikTok).
• Create, curate, and schedule engaging content across text, images, videos, and stories.
• Monitor channels for trends, customer feedback, and competitor activity.
• Engage with the online community, respond to comments and messages promptly.
• Develop and manage social media advertising campaigns with budget planning and optimization.
• Analyze performance, generate reports, and provide actionable insights.
• Collaborate with marketing, sales, and product teams for consistent messaging.
• Stay up-to-date with trends, tools, and platform updates.
• Identify opportunities for influencer collaborations and partnerships.

Skills

Social strategy

Campaign management

Analytics

SEO for social

Copywriting

Community management

Influencer partnerships

Paid social ads

Education

Bachelor's in Marketing

Tools

Hootsuite

Buffer

Sprout Social

Google Analytics

Job description

About the Role

Our client, WhatJobs Direct, is seeking an experienced and strategic Senior Social Media Marketing Manager to elevate our brand presence and engagement across all social media platforms. This pivotal role is based in the renowned winelands region of Stellenbosch, Western Cape, ZA. You will be responsible for developing and executing innovative social media strategies, managing content creation, community engagement, and analyzing performance to drive measurable results. The ideal candidate possesses a deep understanding of the social media landscape, emerging trends, and best practices for various platforms, coupled with a strong analytical mindset. This is an exceptional opportunity to lead our social media efforts, shape our brand voice online, and contribute significantly to our overall marketing objectives within a forward-thinking company.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with business goals and brand objectives.
• Manage all company social media accounts (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create, curate, and schedule engaging and high-quality content, including text, images, videos, and stories.
• Monitor social media channels for industry trends, customer feedback, and competitor activity.
• Engage with our online community, respond to comments and messages promptly, and foster positive relationships.
• Develop and manage social media advertising campaigns, including budget allocation, targeting, and optimization.
• Analyze social media performance metrics, generate reports, and provide actionable insights for continuous improvement.
• Collaborate with marketing, sales, and product teams to ensure consistent brand messaging and integrated campaigns.
• Stay up-to-date with the latest social media trends, tools, and platform updates.
• Identify opportunities for influencer collaborations and partnerships.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 6 years of progressive experience in social media marketing, with a proven track record of managing successful campaigns.
• Demonstrated expertise in developing and executing social media strategies across multiple platforms.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Strong understanding of social media advertising principles and best practices.
• Excellent content creation, copywriting, and editing skills.
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Strong understanding of SEO principles as they relate to social media.
• Excellent communication, interpersonal, and community management skills.
• Ability to work independently and collaboratively in a remote setting, ideally based near Stellenbosch, Western Cape, ZA.

Benefits

• Competitive annual salary between R450,000 and R550,000.
• Remote work flexibility.
• Performance bonuses and profit sharing.
• Comprehensive health and wellness benefits.
• Generous vacation and paid time off.
• Opportunities for professional development and attending industry conferences.
• A creative, collaborative, and innovative work environment.
• Access to cutting-edge social media tools.