Head of Marketing

Placements24; Stellenbosch; On-site; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Bonus potential

Medical aid

Retirement fund

Generous annual leave

Professional development

Wine estate discounts

Job summary

Placements24 in Stellenbosch region seeks a Head of Marketing to lead all branding and marketing efforts for a prestigious wine estate and tourism destination. You will drive strategy, oversee PR, digital, events, and content while collaborating with winemaking, sales and hospitality teams.

The role demands a hands-on leader with a strong track record in luxury branding and immersive guest experiences, plus 8+ years in marketing and a relevant degree.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration or related field.
• Minimum 8 years of progressive marketing experience with at least 4 years in a senior role.
• Proven track record in campaigns, luxury/hospitality or wine industry preferred.

Responsibilities

• Develop and implement integrated marketing strategies to achieve objectives.
• Oversee brand management and ensure consistent messaging across channels.
• Lead digital marketing efforts (SEO, SEM, social, email, content).
• Manage PR and media outreach for positive press coverage.
• Develop and execute event marketing to drive engagement and attendance.
• Oversee creation of marketing collateral (brochures, website content, ads).
• Analyze market trends and campaign performance to optimize efforts.
• Manage marketing budget and allocate resources efficiently.
• Lead and mentor the marketing team to foster creativity and collaboration.

Skills

Strategic marketing

Brand management

Digital marketing

People leadership

Budget management

CRM systems

Marketing automation

Luxury branding

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Master’s degree is a plus

Tools

CRM platforms

Marketing automation tools

Job description

About the Role

Our client, a prestigious wine estate and tourism destination in Paarl, is seeking a creative and results-driven Head of Marketing to lead all marketing initiatives. This senior role is responsible for developing and executing comprehensive marketing strategies to enhance brand visibility, drive sales, and attract visitors to the estate. The ideal candidate will have a strong background in brand management, digital marketing, and hospitality or luxury goods marketing. You will oversee all aspects of marketing, including advertising, public relations, social media, content creation, and event marketing. This position requires a hands-on approach and a strong on-site presence to effectively manage the marketing team and collaborate with various departments, including winemaking, sales, and hospitality. Your leadership will be key to elevating the brand's profile and ensuring its continued success.

Key Responsibilities

• Develop and implement integrated marketing strategies to achieve business objectives.
• Oversee brand management, ensuring consistent messaging and visual identity across all channels.
• Lead digital marketing efforts, including SEO, SEM, social media marketing, email marketing, and content strategy.
• Manage public relations and media outreach to secure positive press coverage.
• Develop and execute event marketing strategies to drive engagement and attendance.
• Oversee the creation of marketing collateral, including brochures, website content, and advertising materials.
• Analyze market trends, customer insights, and campaign performance to optimize marketing efforts.
• Manage the marketing budget and ensure efficient allocation of resources.
• Lead and mentor the marketing team, fostering a creative and collaborative environment.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field; Master’s degree is a plus.
• Minimum of 8 years of progressive marketing experience, with at least 4 years in a senior marketing management role.
• Proven track record of developing and executing successful marketing campaigns.
• Strong expertise in digital marketing, social media, and content strategy.
• Experience in the luxury goods, hospitality, or wine industry is highly preferred.
• Excellent leadership, communication, and interpersonal skills.
• Demonstrated ability to manage budgets and projects effectively.
• Creative thinking and strong analytical skills.
• Proficiency in marketing automation tools and CRM systems.

Benefits

• Our client offers a competitive salary package commensurate with experience, along with performance-based bonuses and potential incentives.
• Benefits include comprehensive medical aid, a retirement fund, and generous annual leave.
• You will have opportunities for professional development, including attendance at marketing conferences and training programs.
• Employee discounts on wine and estate offerings are also provided.

Enjoy working in a beautiful and prestigious setting, contributing to the success of a renowned brand. This role offers significant creative freedom and the opportunity to shape the marketing direction of a unique establishment.