Lead Content Marketing Manager - Durban

Placements24; Durban; On-site; ZAR 1,000,000 - 1,600,000; Full time

Benefits offered by this job

Competitive remuneration package

Health benefits

Retirement savings options

Performance-based bonuses

Durable office in Durban

Job summary

Placements24 in Durban is seeking a Lead Content Marketing Manager to steer the content strategy, shaping the brand narrative across platforms and audiences. You will lead a team of creators, drive SEO-optimized content, manage the editorial calendar, and collaborate with design to ensure a compelling, consistent voice that delivers measurable business results.

This pivotal role offers a dynamic office environment in a coastal city and opportunities for strategic impact.

Qualifications

• Bachelor's degree in Marketing, English, Journalism, or Communications.
• 7–10 years of content marketing experience with leadership or management.
• Proven ability to develop and execute content strategies that drive results.
• Excellent writing, editing, and storytelling with a diverse portfolio.
• Strong SEO principles and content optimization knowledge.
• Experience with CMS and marketing automation platforms.

Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business goals.
• Lead, mentor, and inspire a team of content creators, editors, and strategists.
• Oversee the creation of high-quality, engaging, SEO-optimized content across formats.
• Manage the editorial calendar and timely delivery across channels.
• Conduct keyword research and implement SEO best practices to boost visibility.
• Analyze content performance with analytics tools and provide insights.
• Collaborate with design to ensure brand-aligned visuals.
• Maintain a consistent brand voice and messaging across platforms.
• Identify opportunities for content repurposing and distribution.
• Stay updated on industry trends and competitor strategies.
• Manage relationships with external contributors or agencies.

Skills

Leadership

SEO

Content strategy

Analytics

Project management

Storytelling

Writing

Education

Bachelor's degree in Marketing, English, Journalism, Communications

Master's degree advantageous

Tools

CMS platforms

Marketing automation

Google Analytics

Job description

About the Role

Our client, a prestigious and forward-thinking organization based in vibrant Durban, KwaZulu-Natal , is seeking an accomplished and visionary Lead Content Marketing Manager to spearhead their content strategy and execution. This critical role involves shaping the narrative around our client's brand, attracting and engaging target audiences through high-quality, impactful content across various platforms. You will be responsible for leading a team of talented content creators and strategists, ensuring all content aligns with overarching marketing objectives and brand identity. The ideal candidate is a seasoned content expert with a passion for storytelling, a deep understanding of SEO best practices, and a proven ability to drive business results through strategic content initiatives. This is an exceptional opportunity to join a leading company in a beautiful coastal city and significantly influence its market presence. You will work closely with the marketing department and other stakeholders to develop a robust content calendar and manage its successful implementation, fostering brand loyalty and market leadership. Your leadership will be key to driving engagement and demonstrating value through compelling narratives.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business goals and target audience needs.
• Lead, mentor, and inspire a team of content creators, editors, and strategists.
• Oversee the creation of high-quality, engaging, and SEO-optimized content across various formats including blog posts, articles, whitepapers, case studies, videos, infographics, and social media updates.
• Manage the editorial calendar, ensuring timely delivery of content across all relevant channels.
• Conduct keyword research and implement SEO best practices to improve organic search visibility and website traffic.
• Analyze content performance using analytics tools, measuring key metrics such as engagement, conversions, and ROI, and providing actionable insights.
• Collaborate with the design team to ensure all visual content is compelling and brand-aligned.
• Develop and maintain a consistent brand voice and messaging across all content platforms.
• Identify opportunities for content repurposing and distribution to maximize reach and impact.
• Stay updated on industry trends, emerging content formats, and competitor content strategies.
• Manage relationships with external content contributors or agencies as needed.

Requirements

• Bachelor's degree in Marketing, English, Journalism, Communications, or a related field.
• A Master's degree is advantageous.
• Minimum of 7-10 years of experience in content marketing, with a significant portion in a leadership or management role.
• Demonstrated success in developing and executing content strategies that drive measurable results.
• Excellent writing, editing, and storytelling skills with a portfolio showcasing diverse content types.
• Strong understanding of SEO principles and best practices for content optimization.
• Proficiency in content management systems (CMS) and marketing automation platforms.
• Experience with web analytics tools (e.g., Google Analytics) to track content performance.
• Proven ability to lead and motivate a creative team.
• Exceptional project management and organizational skills.
• Knowledge of the South African market and consumer behavior is highly preferred.
• Strong strategic thinking and analytical capabilities.

Benefits

• Our client offers a highly competitive remuneration package, including a generous salary, comprehensive health benefits, retirement savings options, and performance-based bonuses.
• Employees in Durban enjoy a dynamic office environment with excellent amenities, opportunities for professional development and continuous learning, and a supportive team culture.
• This role provides the chance to lead impactful initiatives and shape the brand's narrative in a significant way.
• Be part of a company that values creativity, strategic thinking, and employee growth in a beautiful coastal setting.