Content Marketing Lead - Growth Focus

Placements24; Durban; Híbrido; ZAR 900 000 - 1 200 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Medical aid

Provident fund

Paid time off

Resumo da oferta

Placements24 seeks a Content Marketing Lead to spearhead strategy from Durban, KwaZulu-Natal, driving organic growth and brand authority. You will own the full content lifecycle—from ideation to distribution and performance analysis—while collaborating with product marketing, sales, and design teams.

The role emphasizes data-driven optimization, audience segmentation, and a strong command of SEO, with remote-first flexibility for a Durban-based candidate ready to scale content across markets.

Qualificações

• Bachelor's degree in Marketing, Journalism, Communications, English, or related field.
• Minimum 6 years in content marketing with a proven track record.
• Strong SEO, content optimization, and analytics experience.
• Exceptional writing, editing, and storytelling abilities.
• Experience managing editorial calendars and production workflows.
• SaaS/B2B marketing knowledge and ability to lead remote teams is a plus.

Responsabilidades

• Develop and implement a comprehensive content marketing strategy for lead generation and customer acquisition.
• Oversee creation of blog posts, whitepapers, case studies, webinars, social content, and video scripts.
• Manage editorial calendar and ensure consistent content flow addressing audience needs.
• Apply SEO best practices to maximize organic visibility and rankings.
• Collaborate with product marketing, sales, and design to support go‑to‑market strategies.
• Analyze content performance with web analytics and optimize for engagement.
• Lead and manage freelance writers, designers, and content creators.
• Build communities around content and stay updated on Durban's tech scene.

Conhecimentos

SEO

Content strategy

Editorial calendar

Project management

Writing & editing

Analytics

Storytelling

Remote team management

Formação académica

Bachelor's degree in Marketing, Journalism, Communications, English, or related field

Ferramentas

Google Analytics

SEMrush

Descrição da oferta de emprego

About the Role

Our client, a fast-growing SaaS company, is looking for an innovative and strategic Content Marketing Lead to spearhead their content initiatives from Durban, KwaZulu-Natal . This role is designed for a visionary leader who can develop and execute a content strategy that drives significant organic growth, enhances brand authority, and engages target audiences. You will be responsible for overseeing the entire content lifecycle, from ideation and creation to distribution and performance analysis. The ideal candidate possesses a strong understanding of SEO best practices, audience segmentation, and data-driven content optimization. This is a unique opportunity to build and lead a high-impact content function for a company poised for significant expansion in the Durban market and beyond.

Key Responsibilities

Develop and implement a comprehensive content marketing strategy aligned with business objectives, focusing on lead generation and customer acquisition. Oversee the creation of high-quality, engaging content across various formats including blog posts, whitepapers, case studies, webinars, social media updates, and video scripts. Manage the editorial calendar, ensuring a consistent flow of content that addresses target audience needs and pain points. Implement SEO best practices across all content to maximize organic visibility and search engine rankings. Collaborate with product marketing, sales, and design teams to ensure content is accurate, relevant, and effectively supports go-to-market strategies. Analyze content performance using web analytics and other tools, providing actionable insights to optimize content effectiveness and drive engagement. Manage freelance writers, designers, and other content creators to ensure quality and timely delivery of content assets. Build and nurture communities around the company's content, fostering engagement and loyalty. Stay current with industry trends, competitor content strategies, and emerging content marketing technologies relevant to Durban 's tech scene.

Requirements

Bachelor's degree in Marketing, Journalism, Communications, English, or a related field. Minimum of 6 years of experience in content marketing, with a strong portfolio showcasing successful content strategies and campaigns. Proven expertise in SEO, content optimization, and using analytics tools (e.g., Google Analytics, SEMrush) to measure content success. Exceptional writing, editing, and storytelling skills, with the ability to adapt tone and style for different audiences and platforms. Experience managing editorial calendars and content production workflows. Strong understanding of the SaaS industry and B2B marketing principles. Excellent project management and organizational skills. Ability to think strategically and translate complex ideas into compelling content. Experience managing remote teams or freelance contributors is a plus.

Benefits

Our client offers a competitive salary and a comprehensive benefits package, including medical aid, a provident fund, and paid time off. This role provides significant autonomy and the opportunity to shape the content function from the ground up. We encourage continuous learning and offer professional development opportunities. The role is remote-first, allowing flexibility for individuals based in or near Durban . Join a passionate team dedicated to making a significant impact.