Content Marketing Manager - WhatJobs Direct

Placements24; Durban; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Hybrid working (Durban office & remote

Job summary

Placements24 in Durban is seeking a talented Content Marketing Manager to lead a comprehensive content strategy that drives engagement, brand awareness, and lead generation. You will manage the full content lifecycle—from ideation and creation to distribution and performance analysis—within a growing creative and digital team.

The ideal candidate has 4+ years in content marketing, excellent writing and editing skills, CMS and SEO know-how, and a passion for storytelling.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• 4+ years in content marketing or similar in creative/digital spaces.
• Proven track record of developing content strategies that drive results.
• Strong writing, editing and proofreading skills with storytelling.
• Proficient in CMS (WordPress) and SEO best practices.
• Experience with analytics tools (Google Analytics).
• Solid understanding of social media and digital marketing.
• Ability to manage multiple projects and meet deadlines.
• Creative thinker passionate about compelling content.

Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business goals.
• Oversee creation of engaging content across blogs, case studies, whitepapers, social posts, and site copy.
• Manage editorial calendar and ensure timely publication across channels.
• Collaborate with internal teams and external resources to produce content.
• Optimize content for SEO and user experience.
• Analyze content performance and refine strategy using data insights.
• Manage distribution and promotion of content on relevant platforms.
• Ensure brand consistency across all output.
• Stay up-to-date with industry trends and best practices in content marketing.

Skills

Content strategy

Copywriting

SEO basics

Analytics awareness

Project management

Collaboration

Education

Bachelor's degree in Marketing/Communications/Journalism/English or related

Tools

WordPress

Google Analytics

Job description

About the Role

Our client, a prominent player in the creative and digital space, is seeking a talented and results-driven Content Marketing Manager to join their expanding team in Durban . This role is integral to developing and executing a compelling content strategy that drives engagement, brand awareness, and lead generation. The ideal candidate will have a passion for storytelling, a strategic mindset, and a proven ability to create high-quality content across various formats. You will be responsible for managing the entire content lifecycle, from ideation and creation to distribution and performance analysis. This is a fantastic opportunity to make a significant impact within a growing company based in the vibrant city of Durban .

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business goals.
• Oversee the creation of engaging and high-quality content, including blog posts, articles, case studies, whitepapers, social media updates, and website copy.
• Manage the editorial calendar, ensuring timely publication across all channels.
• Collaborate with internal teams (e.g., marketing, sales, product) and external resources (e.g., freelancers, agencies) to produce content.
• Optimize content for search engines (SEO) and user experience.
• Analyze content performance metrics and use data insights to refine the content strategy.
• Manage the distribution and promotion of content across relevant platforms.
• Ensure brand consistency in all content output.
• Stay up-to-date with industry trends and best practices in content marketing.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 4 years of experience in content marketing or a similar role within the creative and digital sector.
• Demonstrated success in developing and executing content strategies that drive measurable results.
• Excellent writing, editing, and proofreading skills with a strong command of grammar and storytelling.
• Proficiency in content management systems (CMS) like WordPress and SEO best practices.
• Experience with analytics tools (e.g., Google Analytics) to measure content performance.
• Strong understanding of social media platforms and digital marketing principles.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Creative thinking and a passion for producing compelling content.

Benefits

• This position offers a competitive salary, excellent health benefits, and opportunities for professional growth and development.
• The role provides a hybrid working arrangement, allowing for flexibility between the office in Durban and remote work.
• Employees will have access to ongoing training and workshops to enhance their skills and will be part of a supportive and innovative team culture.