Lead Content Strategist & Copywriter

Placements24; Cape Town; On-site; ZAR 700,000 - 1,000,000; Full time

Benefits offered by this job

Medical aid

Provident fund contributions

Professional development opportunities

Cape Town office in central location

Generous annual leave

Team-building events

Job summary

Placements24 is seeking a Lead Content Strategist & Copywriter to direct all content initiatives from our Cape Town office. You will articulate brand voice, drive audience engagement, and guide a team of writers to deliver high-impact content across websites, social channels, and campaigns.

The ideal candidate will own content strategy, oversee SEO practices, and collaborate with marketing and design teams to ensure consistent, persuasive messaging for diverse clients.

Qualifications

• Bachelor’s degree or equivalent in Marketing, Communications, Journalism, English, or related field.
• Proven experience in content strategy and copywriting for multiple platforms.
• Strong SEO and keyword research capabilities with measurable results.

Responsibilities

• Develop and execute comprehensive content strategies aligned with client goals.
• Lead and mentor a team of content creators, copywriters, and editors.
• Oversee engaging copy for websites, social media, email campaigns, and ads.
• Define content calendars and manage production workflows.

Skills

Content strategy

Copywriting

SEO

Team leadership

CMS

Google Analytics

Project management

Keyword research

Education

Bachelor's degree in Marketing/Communications

Tools

CMS

Google Analytics

Job description

About the Role Our client, a prominent marketing agency, is searching for an accomplished Lead Content Strategist & Copywriter to spearhead their content initiatives. This pivotal role requires a visionary leader who can craft compelling narratives and develop impactful content strategies that drive engagement and achieve marketing objectives for a diverse range of clients. You will be responsible for overseeing the creation, delivery, and performance of all content across various platforms. The ideal candidate possesses a keen understanding of brand voice, audience segmentation, and SEO best practices, coupled with exceptional writing and editing skills. This is a fantastic opportunity to make a significant impact on client success from our offices in Cape Town, Western Cape, ZA. You will lead a team of talented copywriters and content creators, fostering a creative and productive environment.

Key Responsibilities

• Develop and execute comprehensive content strategies aligned with client marketing goals and brand objectives.
• Lead and mentor a team of content creators, copywriters, and editors, ensuring high-quality output.
• Oversee the creation of engaging and persuasive copy for websites, social media, email campaigns, advertisements, and other marketing collateral.
• Conduct keyword research and implement SEO best practices to optimize content for search engines.
• Define content calendars, manage production workflows, and ensure timely delivery of all content projects.
• Analyze content performance metrics and provide insights and recommendations for improvement.
• Maintain brand consistency in tone, voice, and style across all client communications.
• Collaborate with marketing, design, and client services teams to ensure integrated campaign execution.
• Stay abreast of industry trends, emerging platforms, and best practices in content marketing and copywriting.

Requirements

• Proven experience (6+ years) in content strategy, copywriting, or a similar role, preferably within an agency setting.
• Exceptional writing, editing, and proofreading skills with a strong portfolio of published work.
• Demonstrated ability to develop and implement successful content strategies that drive measurable results.
• In-depth knowledge of SEO principles, keyword research, and content optimization techniques.
• Experience leading and managing a team of creative professionals.
• Proficiency in content management systems (CMS) and analytics tools (e.g., Google Analytics).
• Strong understanding of different marketing channels and their content requirements.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.

Benefits

• Highly competitive remuneration package with performance-based incentives.
• Comprehensive medical aid and provident fund contributions.
• Professional development opportunities, including access to industry courses and conferences.
• A vibrant and creative office environment in the heart of Cape Town.
• Generous annual leave and wellness programs.
• Collaborative team culture with opportunities for cross-functional learning.
• Chance to work with high-profile clients and impactful campaigns.
• Regular team-building events and social gatherings.