Content Strategist and Writer

Placements24; Durban; On-site; ZAR 420,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Retirement fund contributions

Generous annual leave

Career growth opportunities

Job summary

Placements24 is seeking a Content Strategist and Writer in Durban to shape and drive our content engine. You will define content pillars, guide editorial calendars, and produce high-quality materials aligned with brand voice and business goals.

You will collaborate with designers and product teams, optimize content for search visibility, and continuously improve engagement through data-driven insights. This is an on-site role with opportunities for growth in a dynamic media environment.

Qualifications

• 4+ years in content strategy, creation, copywriting, or journalism.
• Strong writing across diverse audiences and platforms.
• Solid understanding of SEO and content optimization.
• Experience with CMS and digital marketing tools.
• Excellent research, editing and proofreading skills.

Responsibilities

• Develop and manage a comprehensive content strategy supporting marketing goals and brand objectives.
• Create engaging written content: blog posts, website copy, marketing collateral, social posts, and case studies.
• Collaborate with designers, marketers, and product teams for visual and strategic alignment.
• Conduct keyword research and apply SEO best practices to content.
• Edit and proofread content for consistency and accuracy.
• Analyze content performance and refine strategy to boost engagement.

Skills

Content strategy

Copywriting

SEO

Editing

Writing for multiple platforms

Education

Bachelor's degree in English/Journalism/Marketing/Communications

Tools

CMS

Digital marketing tools

SEO tools

Job description

About the Role

Our client seeks a creative and detail-oriented Content Strategist and Writer to join their growing marketing department in Durban . In this crucial role, you will be responsible for conceptualizing, developing, and executing a wide range of compelling content across multiple platforms, ensuring it aligns with brand voice and strategic objectives. You will play a key part in defining content pillars, guiding editorial calendars, and producing high-quality written materials that resonate with our target audiences. This position offers a fantastic opportunity to make a tangible impact on brand storytelling and audience engagement within a dynamic and supportive work environment located in the heart of Durban .

Key Responsibilities

• Develop and manage a comprehensive content strategy that supports marketing goals and brand objectives.
• Create engaging and high-quality written content, including blog posts, website copy, marketing collateral, social media updates, and case studies.
• Collaborate with designers, marketers, and product teams to ensure content is visually appealing and strategically aligned.
• Conduct keyword research and apply SEO best practices to optimize content for search engines.
• Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.
• Analyze content performance metrics and use insights to refine content strategy and improve engagement.

Requirements

• Minimum of 4 years of experience in content strategy, content creation, copywriting, or journalism.
• Proven ability to write clear, concise, and compelling content for various audiences and platforms.
• Strong understanding of SEO principles and how to optimize content for search visibility.
• Experience with content management systems (CMS) and digital marketing tools.
• Excellent research, editing, and proofreading skills.
• Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.

Benefits

• Competitive annual salary and potential for performance bonuses.
• On-site role based in our modern offices in Durban , fostering team collaboration.
• Comprehensive medical aid and retirement fund contributions.
• Generous annual leave and paid public holidays.
• Opportunities for professional growth and skill development within the media industry.