Content Marketing Lead

Placements24; Gqeberha; Hybride; ZAR 700 000 - 1 100 000; Plein temps

Résumé du poste

Placements24 in Port Elizabeth seeks a Content Marketing Lead to shape and execute our content strategy. You will oversee engaging content across blogs, whitepapers, case studies and social updates to attract, engage and convert target audiences in a hybrid work setup.

You will manage an editorial calendar, collaborate with subject experts and designers, optimize content for SEO using WordPress and Google Analytics, mentor junior creators, and report on performance to drive brand awareness and

Qualifications

• Bachelor's degree in Marketing, English, Journalism or Communications.
• Minimum 5 years in content marketing or related role.
• Proven ability to develop content that drives engagement and leads.
• Excellent writing, editing and proofreading skills.
• Strong SEO knowledge and content optimization.
• Experience with WordPress CMS.
• Strong leadership and collaboration skills.

Responsabilités

• Develop and implement a comprehensive content marketing strategy.
• Oversee creation of blog posts, whitepapers, case studies and more.
• Manage editorial calendar to ensure consistent content flow.
• Collaborate with SMEs, designers and marketing colleagues.
• Optimize content for SEO and organic visibility.
• Analyze content performance and provide actionable insights.
• Lead and mentor junior content creators.
• Stay updated on industry trends and tools.

Connaissances

Content marketing

Lead generation

SEO

Editorial planning

Leadership

Formation

Bachelor's degree in Marketing, English, Journalism, Communications

Outils

WordPress

Google Analytics

Description du poste

About the Role

Our client, a forward-thinking technology firm based in Port Elizabeth , is seeking an experienced and creative Content Marketing Lead to develop and execute their content strategy. This pivotal role will involve overseeing the creation of engaging and valuable content across multiple platforms to attract, engage, and retain target audiences. You will be responsible for driving brand awareness, generating leads, and establishing our client as a thought leader in the industry. The ideal candidate will possess a passion for storytelling, a deep understanding of content marketing best practices, and a proven ability to manage a content calendar and production workflow. This position offers a unique opportunity to shape the content narrative of a growing company and significantly impact its market presence. You will be instrumental in defining the brand's voice and message through impactful content.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business objectives and target audience needs.
• Oversee the creation of high-quality content, including blog posts, articles, whitepapers, case studies, infographics, videos, and social media updates.
• Manage the editorial calendar, ensuring a consistent flow of relevant and engaging content.
• Collaborate with subject matter experts, designers, and other marketing team members to produce compelling content.
• Optimize content for search engines (SEO) to improve organic visibility and reach.
• Analyze content performance metrics and provide insights and recommendations for future content development.
• Manage the distribution and promotion of content across various channels, including website, social media, email, and third-party platforms.
• Stay up-to-date with industry trends, competitor content strategies, and emerging content marketing tools and technologies.
• Lead and mentor junior content creators and copywriters.

Requirements

• Bachelor's degree in Marketing, English, Journalism, Communications, or a related field.
• Minimum of 5 years of experience in content marketing or a related role.
• Proven track record of developing and executing successful content strategies that drive engagement and lead generation.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Strong understanding of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) such as WordPress.
• Proficiency in analytics tools (e.g., Google Analytics) to measure content performance.
• Ability to manage multiple projects and deadlines in a dynamic environment.
• Experience in the technology sector is highly desirable.
• Strong leadership and team collaboration skills.

Benefits

This hybrid role offers a competitive salary and a comprehensive benefits package. You will have the opportunity to work in a modern office environment in Port Elizabeth , with the flexibility of a hybrid work arrangement. Our client provides excellent opportunities for professional growth and development, including training programs and conference attendance. You will be part of a collaborative and innovative team, contributing to the company's success. Enjoy a supportive work culture that values creativity and employee well-being. The company offers a strong commitment to work-life balance and provides resources for continuous learning.