Lead Content Strategist

Placements24; Centurion; On-site; ZAR 700,000 - 1,000,000; Full time

Benefits offered by this job

Competitive salary

Professional growth

On-site Centurion office

Job summary

Placements24, a prominent digital agency based in Centurion, Gauteng, seeks a Lead Content Strategist to develop and oversee compelling content strategies that engage audiences, raise brand awareness, and drive lead generation for a diverse client portfolio. You will lead a team of content creators and partner with account managers for strategic delivery.

The ideal candidate brings 7+ years in content strategy/marketing, strong writing and SEO expertise, and a track record of successful

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 7+ years of experience in content strategy or content marketing with a proven track record.
• Experience developing and executing comprehensive content strategies across multiple industries.
• Strong understanding of SEO principles, CMS, and web analytics tools (e.g., Google Analytics).
• Excellent writing, editing, and storytelling skills with a keen eye for detail and grammar.
• Experience managing and leading a creative team.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a client-facing agency environment.
• Portfolio showcasing successful content strategies and campaigns is highly recommended.

Responsibilities

• Develop and implement data-driven content strategies tailored to specific client objectives and target audiences.
• Lead the content ideation, creation, and distribution process across various platforms, including websites, blogs, social media, and email campaigns.
• Conduct thorough audience research, keyword analysis, and competitor content audits to identify opportunities and gaps.
• Define content KPIs and measure the performance of content initiatives, providing regular reports and actionable insights.
• Manage and mentor a team of content writers, editors, and designers, ensuring high-quality output and consistent brand voice.
• Collaborate with SEO specialists to optimize content for search engines and drive organic traffic.
• Work with clients to understand their brand, products, and marketing goals, presenting content strategies effectively.
• Stay current with content marketing trends, emerging platforms, and best practices to ensure innovative and effective strategies.

Skills

Content strategy

Content marketing

Team leadership

Writing

Editing

Storytelling

Communication

Presentation

Interpersonal skills

Project management

Education

Bachelor's degree in Marketing/Communications/Journalsim/English

Tools

CMS

Google Analytics

SEO principles

Job description

About the Role

Our client, a prominent digital agency based in Centurion, Gauteng, is looking for a highly creative and strategic Lead Content Strategist. This pivotal role involves developing and overseeing compelling content strategies that drive audience engagement, brand awareness, and lead generation for a diverse portfolio of clients. The ideal candidate will possess a deep understanding of content marketing principles, audience segmentation, and the ability to translate complex brand narratives into captivating digital content. You will lead a team of content creators and work closely with account managers to ensure strategic alignment and exceptional delivery. This is a fantastic opportunity for an experienced strategist to shape impactful content initiatives within the thriving Gauteng digital landscape, working from our state-of-the-art Centurion office.

Key Responsibilities

• Develop and implement data-driven content strategies tailored to specific client objectives and target audiences.


• Lead the content ideation, creation, and distribution process across various platforms, including websites, blogs, social media, and email campaigns.


• Conduct thorough audience research, keyword analysis, and competitor content audits to identify opportunities and gaps.


• Define content KPIs and measure the performance of content initiatives, providing regular reports and actionable insights.


• Manage and mentor a team of content writers, editors, and designers, ensuring high-quality output and consistent brand voice.


• Collaborate with SEO specialists to optimize content for search engines and drive organic traffic.


• Work with clients to understand their brand, products, and marketing goals, presenting content strategies effectively.


• Stay current with content marketing trends, emerging platforms, and best practices to ensure innovative and effective strategies.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.


• Minimum of 7 years of experience in content strategy, content marketing, or a similar role, with a proven track record of successful campaigns.


• Demonstrated experience in developing and executing comprehensive content strategies for various industries.


• Strong understanding of SEO principles, content management systems (CMS), and web analytics tools (e.g., Google Analytics).


• Excellent writing, editing, and storytelling skills with a keen eye for detail and a strong grasp of grammar and style.


• Experience managing and leading a creative team.


• Exceptional communication, presentation, and interpersonal skills.


• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a client-facing agency environment.


• Portfolio showcasing successful content strategies and campaigns is highly recommended.

Benefits

Our client offers a competitive salary, a comprehensive benefits package, and significant opportunities for professional growth and leadership development. Employees will enjoy a dynamic and creative work environment at our Centurion office, collaborating with a talented team. This role is based on-site, offering full immersion in our collaborative agency culture in Gauteng. We believe in fostering talent and providing the resources for our employees to excel. Additional benefits and details regarding our workplace culture will be discussed during the interview process.