Senior Content Strategist

Placements24; Durban; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Generous leave

Health insurance

Retirement savings plan

Professional development

Durban-based team

Job summary

Placements24 in Durban is seeking a strategic and creative Senior Content Strategist to join our marketing team. You will develop and execute a comprehensive content strategy that drives engagement, builds brand awareness, and supports key business objectives across multiple channels.

You will oversee content creation, curation, and cross‑channel distribution, manage the editorial calendar, and partner with SEO, design, and product marketing to integrate content into campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 5 years of experience in content strategy, content marketing, or digital marketing roles.
• Proven ability to develop and execute successful content strategies with measurable results.
• Excellent writing, editing, and proofreading skills with strong grammar and style.
• Proficiency with CMS and analytics tools (Google Analytics).
• Strong understanding of SEO principles and their application to content creation.

Responsibilities

• Develop and implement a data-driven content strategy aligned with marketing goals and target audience needs.
• Oversee the editorial calendar, ensuring timely creation and publication across platforms (blogs, social, website, emails).
• Conduct content audits to identify gaps and opportunities for improvement.
• Collaborate with SEO, designers, and product marketers to integrate content into campaigns.
• Measure content performance using analytics and optimize for engagement.
• Manage relationships with external content creators, freelancers, and agencies.

Skills

Content strategy

Writing

Editing

Proofreading

CMS

Google Analytics

SEO

Education

Bachelor's degree in Marketing/Communications/Journalism/English

Tools

CMS

Google Analytics

Job description

About the Role

Our client is seeking a strategic and creative Senior Content Strategist to join their marketing department in Durban . In this pivotal role, you will be responsible for developing and executing a comprehensive content strategy that drives engagement, builds brand awareness, and supports business objectives. You will oversee the creation, curation, and distribution of compelling content across various channels, ensuring a consistent and impactful brand voice. This position requires a deep understanding of audience segmentation, content performance metrics, and digital marketing best practices.

Key Responsibilities

• Develop and implement a data-driven content strategy aligned with marketing goals and target audience needs.
• Oversee the editorial calendar, ensuring timely creation and publication of high-quality content across multiple platforms, including blog posts, social media, website copy, and email newsletters.
• Conduct content audits and analysis to identify gaps, opportunities, and areas for improvement.
• Collaborate with cross-functional teams, including SEO specialists, designers, and product marketers, to ensure content is optimized and integrated into broader campaigns.
• Measure and report on content performance, using analytics to inform future strategy and optimize engagement.
• Manage relationships with external content creators, freelancers, and agencies as needed.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 5 years of experience in content strategy, content marketing, or digital marketing roles.
• Proven ability to develop and execute successful content strategies that achieve measurable results.
• Excellent writing, editing, and proofreading skills with a strong command of grammar and style.
• Proficiency with content management systems (CMS) and analytics tools (e.g., Google Analytics).
• Strong understanding of SEO principles and their application to content creation.

Benefits

• Competitive annual salary and performance incentives.
• Generous leave allowance and paid public holidays.
• Comprehensive health insurance and retirement savings plan.
• Opportunities for professional development and continuous learning.
• A supportive team environment located in the heart of Durban.