Content Marketing Manager

Placements24; Soweto; On-site; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Competitive salary

Medical aid contributions

Retirement fund benefits

Annual performance bonuses

Professional growth opportunities

Modern office facilities

Team events

Job summary

Placements24 in Soweto, Gauteng is seeking a creative Content Marketing Manager to lead our content strategy and strengthen our brand across digital channels. You will drive narratives, oversee content creation and distribution, and ensure alignment with business goals.

The ideal candidate has 4–6 years in content marketing, exceptional writing, SEO know-how, CMS experience (WordPress), and a data-driven approach to improve engagement and lead generation.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• 4–6 years of experience in content marketing or copywriting.
• Proven ability to develop and execute content strategies that drive engagement.
• Excellent writing, editing, and proofreading skills with a published portfolio.
• Experience with SEO, CMS (WordPress), and content distribution on social platforms.
• Strong analytics knowledge (e.g., Google Analytics) to measure content performance.

Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business goals and target audience needs.
• Oversee the creation, editing, and publishing of engaging content across multiple platforms, including blog posts, articles, social media updates, infographics, and videos.
• Manage the editorial calendar and ensure timely delivery of content.
• Optimize content for search engines (SEO) to increase organic visibility and traffic.
• Analyze content performance metrics and use data to inform future content decisions and strategy adjustments.
• Collaborate with designers, videographers, and other content creators to produce visually appealing and informative assets.
• Develop and manage content distribution strategies to maximize reach and engagement.
• Monitor industry trends and competitor content to identify opportunities and maintain a competitive edge.
• Ensure all content adheres to brand guidelines and maintains a consistent tone of voice.

Skills

Content marketing

Strategy development

SEO optimization

Analytics

Copywriting

Editorial planning

Team collaboration

Education

Bachelor's degree in Marketing/Communications

Tools

WordPress

Job description

About the Role

Our client is actively seeking a creative and strategic Content Marketing Manager to join their vibrant marketing department in Soweto, Gauteng . This role is perfect for an individual passionate about crafting compelling narratives and driving brand awareness through high-quality content. You will be responsible for developing and executing a robust content strategy that resonates with our target audiences and supports overall business objectives. The ideal candidate will have a strong understanding of content creation, distribution, and performance analysis across various digital platforms. This is a unique opportunity to make a significant impact within a growing organization committed to innovation and excellence. The position requires a proactive individual who can lead content initiatives from ideation to execution, ensuring alignment with our brand voice and marketing goals. You will be a key player in enhancing our client's digital footprint and customer engagement.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business goals and target audience needs.
• Oversee the creation, editing, and publishing of engaging content across multiple platforms, including blog posts, articles, social media updates, infographics, and videos.
• Manage the editorial calendar and ensure timely delivery of content.
• Optimize content for search engines (SEO) to increase organic visibility and traffic.
• Analyze content performance metrics and use data to inform future content decisions and strategy adjustments.
• Collaborate with designers, videographers, and other content creators to produce visually appealing and informative assets.
• Develop and manage content distribution strategies to maximize reach and engagement.
• Monitor industry trends and competitor content to identify opportunities and maintain a competitive edge.
• Ensure all content adheres to brand guidelines and maintains a consistent tone of voice.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 4-6 years of experience in content marketing, copywriting, or a similar role.
• Demonstrated success in developing and executing content strategies that drive engagement and lead generation.
• Excellent writing, editing, and proofreading skills with a strong portfolio of published work.
• Proficiency in SEO best practices and content optimization techniques.
• Experience with content management systems (CMS) like WordPress.
• Familiarity with social media marketing and content distribution platforms.
• Strong understanding of analytics tools (e.g., Google Analytics) to measure content performance.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Creative mindset with a passion for storytelling and brand building.

Benefits

• Our client offers a competitive salary commensurate with experience and a comprehensive benefits package.
• This includes medical aid contributions, retirement fund benefits, and annual performance bonuses.
• Opportunities for professional growth through training programs, workshops, and attending industry conferences are available.
• The company fosters a supportive and collaborative team environment.
• This role is based in Soweto, Gauteng , providing a stable and engaging work environment.
• Access to modern office facilities and resources.
• We value work-life balance and encourage our employees to maintain a healthy personal and professional life.
• Regular team events and company-sponsored social activities.