Inbound Marketer (Saas) — Ai-Driven Content & Seo Growth

Dotactiv; Cape Town; Hybrid; ZAR 1,000,000 - 1,800,000; Full time

Job summary

DotActiv (Pty) Ltd. in Cape Town seeks a Head of Digital Marketing Strategy to lead and scale the company’s online presence, customer acquisition, and brand initiatives. You will oversee SEO/SEM, social media, content, and email channels while mentoring a growing marketing team.

The role blends strategic planning with hands-on execution, requires strong analytics, and a proactive approach to stay ahead of industry trends in a dynamic fintech startup environment.

Qualifications

• Proven track record in developing and executing digital marketing campaigns.
• Experience leading a marketing team and managing budgets.
• Strong data analytics, SEO/SEM, and content strategy expertise.
• Ability to align marketing initiatives with business objectives.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy focused on lead generation and brand building.
• Oversee all digital channels: SEO, SEM, social media, email, content, and affiliates.
• Mentor and manage a team of digital marketing specialists.
• Analyze campaign data and provide insights for optimization.
• Conduct market research and competitor analysis to identify opportunities.
• Develop and manage the digital marketing budget for ROI.
• Collaborate with product and sales teams.

Skills

Digital marketing strategy

Lead generation

Campaign management

Data analytics

SEO/SEM

Social media marketing

Content strategy

Team leadership

Budget management

Market research

Competitive analysis

ROI optimization

Job description

Head of Digital Marketing Strategy

Our client, a dynamic and rapidly expanding fintech startup based in Cape Town, is seeking an accomplished Head of Digital Marketing Strategy to spearhead their online presence and customer acquisition efforts. This hybrid role requires a strategic thinker with a proven track record in developing and executing comprehensive digital marketing campaigns that drive measurable results. You will be responsible for defining the company's digital marketing vision, overseeing all online channels, and nurturing a high-performing marketing team. The successful candidate will leverage their expertise in data analytics, SEO, SEM, social media marketing, and content strategy to build brand awareness, generate leads, and foster customer loyalty. This is an exceptional opportunity to influence the growth trajectory of a disruptive company in one of Africa's most vibrant tech hubs. You will work closely with leadership to align marketing initiatives with overarching business objectives, ensuring a cohesive and impactful brand message across all digital touchpoints. The role involves a blend of strategic planning and hands-on execution, demanding a proactive and innovative approach. You will be expected to stay ahead of industry trends and adapt strategies accordingly.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with business goals, focusing on lead generation, customer acquisition, and brand building.
• Oversee all digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate marketing.
• Manage and mentor a team of digital marketing specialists, fostering a collaborative and results-driven environment.
• Analyze campaign performance data, identify trends, and provide actionable insights for optimization and future strategies.
• Conduct market research and competitor analysis to identify new opportunities and potential threats.
• Develop and manage the digital marketing budget, ensuring optimal allocation of resources for maximum ROI.
• Collaborate with the product and sales