Director of Marketing

Placements24; Pretoria; Hybrid; ZAR 900.000 - 1.800.000; Vollzeit

Benefits dieser Stelle

Equity options

Health benefits

Performance-based bonus

Professional development budget

Brand shaping opportunities

Dynamic work environment

Paid time off

Zusammenfassung

Placements24 is seeking a visionary Director of Marketing for a rapidly expanding fintech startup based in Pretoria. You will lead brand strategy, drive multichannel campaigns, and align marketing with sales and product to fuel growth.

You will manage a talented team, own the marketing roadmap, and optimize budget across digital channels while measuring ROI and market impact. This role requires strategic thinking and hands-on execution in a fast-paced environment.

Qualifikationen

• 7+ years in marketing with at least 3 years in a leadership role.
• Proven success with multi-channel marketing campaigns in a digital-first environment.
• Strong understanding of SEO, SEM, social media, content, and email marketing.
• Experience in market research, competitive analysis, and customer segmentation.
• Excellent leadership, communication, and people-management skills.
• Experience with marketing automation platforms and CRM systems.
• Bachelor's degree in Marketing, Business, Communications, or related field; Master's preferred.

Aufgaben

• Develop and execute integrated marketing strategies across digital, social, content, and traditional channels.
• Lead and manage the marketing team, fostering a collaborative, high-performance culture.
• Define and manage the marketing budget, ensuring strong ROI.
• Oversee brand management and ensure consistent messaging across platforms.
• Drive customer acquisition and retention through targeted campaigns.
• Analyze marketing performance metrics and provide actionable insights.
• Collaborate with sales to develop lead generation programs and enablement.
• Stay current with industry trends and best practices in marketing.
• Manage relationships with external agencies and vendors.

Kenntnisse

Marketing leadership

Digital marketing

SEO/SEM

Content marketing

Brand management

CRM & automation

Budget management

Team leadership

Strategic thinking

Market research

Ausbildung

Bachelor's degree in Marketing/Business

Master's degree

Tools

CRM (Salesforce)

HubSpot

Google Analytics

SEO tools

Jobbeschreibung

About the Role

Our client, a rapidly expanding fintech startup based in Pretoria , is seeking a visionary Director of Marketing to spearhead its marketing initiatives. This senior leadership role is responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will have a proven track record in developing innovative marketing campaigns, a deep understanding of digital marketing channels, and the ability to lead a creative team. You will play a critical role in shaping the company's brand identity and market positioning. This is an exciting opportunity to join a fast-paced, agile organization and make a significant impact on its growth trajectory. The role requires a strategic mindset, hands-on execution capabilities, and a passion for the evolving marketing landscape. You will collaborate closely with sales, product development, and executive teams to ensure marketing efforts are aligned with overall business objectives. We are looking for a dynamic leader who can translate business goals into compelling marketing strategies and measure their success.

Key Responsibilities

• Develop and execute integrated marketing strategies across digital, social media, content, and traditional channels.
• Lead and manage the marketing team, fostering a collaborative and high-performance culture.
• Define and manage the marketing budget, ensuring optimal ROI on marketing spend.
• Oversee brand management and ensure consistent brand messaging across all platforms.
• Drive customer acquisition and retention strategies through targeted campaigns.
• Analyze marketing performance metrics and provide actionable insights for continuous improvement.
• Collaborate with sales to develop lead generation programs and support sales enablement efforts.
• Stay current with industry trends, emerging technologies, and best practices in marketing.
• Manage relationships with external agencies and vendors.

Requirements

• Minimum of 7 years of experience in marketing, with at least 3 years in a marketing leadership role.
• Proven success in developing and executing multi-channel marketing campaigns, particularly in a digital-first environment.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing.
• Experience in market research, competitive analysis, and customer segmentation.
• Excellent leadership, team management, and communication skills.
• Experience with marketing automation platforms and CRM systems.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• A Master's degree is a plus.
• Strategic thinker with strong analytical and problem-solving abilities.
• Ability to thrive in a fast-paced, startup environment.

Benefits

• Competitive salary and equity options.
• Comprehensive health benefits.
• Generous performance-based bonuses.
• Professional development budget.
• Opportunity to shape a growing brand.
• Dynamic and innovative work environment.
• Paid time off and company holidays.
• Team-building events and retreats.
• Stock options in a fast-growing company.