Head of Digital Growth & AI-Driven Marketing Strategy

DotActiv (Pty) Ltd.; Cape Town; Hybrid; ZAR 1,000,000 - 1,800,000; Full time

Job summary

DotActiv (Pty) Ltd. in Cape Town seeks a Head of Digital Marketing Strategy to lead and scale the company’s online presence, customer acquisition, and brand initiatives. You will oversee SEO/SEM, social media, content, and email channels while mentoring a growing marketing team.

The role blends strategic planning with hands-on execution, requires strong analytics, and a proactive approach to stay ahead of industry trends in a dynamic fintech startup environment.

Qualifications

• Proven track record in developing and executing digital marketing campaigns.
• Experience leading a marketing team and managing budgets.
• Strong data analytics, SEO/SEM, and content strategy expertise.
• Ability to align marketing initiatives with business objectives.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy focused on lead generation and brand building.
• Oversee all digital channels: SEO, SEM, social media, email, content, and affiliates.
• Mentor and manage a team of digital marketing specialists.
• Analyze campaign data and provide insights for optimization.
• Conduct market research and competitor analysis to identify opportunities.
• Develop and manage the digital marketing budget for ROI.
• Collaborate with product and sales teams.

Skills

Digital marketing strategy

Lead generation

Campaign management

Data analytics

SEO/SEM

Social media marketing

Content strategy

Team leadership

Budget management

Market research

Competitive analysis

ROI optimization

Job description

DotActiv (Pty) Ltd. in Cape Town seeks a Head of Digital Marketing Strategy to lead and scale the company’s online presence, customer acquisition, and brand initiatives. You will oversee SEO/SEM, social media, content, and email channels while mentoring a growing marketing team.

The role blends strategic planning with hands-on execution, requires strong analytics, and a proactive approach to stay ahead of industry trends in a dynamic fintech startup environment.