Growth & Digital Marketing Leader — Hybrid + Equity

Placements24; Cape Town; Hybrid; ZAR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Salary bonuses

Equity options

Hybrid work model

Exposure to marketing tech

Leadership development

Job summary

Placements24 in Cape Town, a dynamic fintech startup, is seeking a Head of Digital Marketing Strategy to lead our online presence and customer acquisition efforts. This hybrid role requires a strategic thinker with a proven track record in developing and executing campaigns that deliver measurable results.

You will oversee all digital channels, mentor a high‑performing marketing team, and ensure brand consistency across SEO, SEM, social, email, and content.

Qualifications

• Bachelor's degree in marketing or a related field.
• 8+ years in digital marketing with 4+ years in leadership.
• Proven, data-driven growth through digital campaigns.
• Strong SEO/SEM, analytics, and content management experience.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy.
• Oversee all channels: SEO, SEM, social, email, content, affiliates.
• Mentor and manage a high-performing marketing team.
• Analyze campaigns and deliver actionable optimization insights.
• Manage marketing budget and ensure ROI.
• Collaborate with product and sales to align messaging.
• Report marketing performance to senior leadership.

Skills

Digital marketing leadership

SEO

SEM

Google Analytics

Content marketing

Social media marketing

Email marketing

A/B testing

Data analysis

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

SEMrush

Ahrefs

Mailchimp

HubSpot

WordPress

Job description

Placements24 in Cape Town, a dynamic fintech startup, is seeking a Head of Digital Marketing Strategy to lead our online presence and customer acquisition efforts. This hybrid role requires a strategic thinker with a proven track record in developing and executing campaigns that deliver measurable results.

You will oversee all digital channels, mentor a high‑performing marketing team, and ensure brand consistency across SEO, SEM, social, email, and content.