Head of Digital Marketing Strategy

Placements24; Cape Town; Hybrid; ZAR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Salary bonuses

Equity options

Hybrid work model

Exposure to marketing tech

Leadership development

Job summary

Placements24 in Cape Town, a dynamic fintech startup, is seeking a Head of Digital Marketing Strategy to lead our online presence and customer acquisition efforts. This hybrid role requires a strategic thinker with a proven track record in developing and executing campaigns that deliver measurable results.

You will oversee all digital channels, mentor a high‑performing marketing team, and ensure brand consistency across SEO, SEM, social, email, and content.

Qualifications

• Bachelor's degree in marketing or a related field.
• 8+ years in digital marketing with 4+ years in leadership.
• Proven, data-driven growth through digital campaigns.
• Strong SEO/SEM, analytics, and content management experience.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy.
• Oversee all channels: SEO, SEM, social, email, content, affiliates.
• Mentor and manage a high-performing marketing team.
• Analyze campaigns and deliver actionable optimization insights.
• Manage marketing budget and ensure ROI.
• Collaborate with product and sales to align messaging.
• Report marketing performance to senior leadership.

Skills

Digital marketing leadership

SEO

SEM

Google Analytics

Content marketing

Social media marketing

Email marketing

A/B testing

Data analysis

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

SEMrush

Ahrefs

Mailchimp

HubSpot

WordPress

Job description

About the Role

Our client, a dynamic and rapidly expanding fintech startup based in Cape Town, is seeking an accomplished Head of Digital Marketing Strategy to spearhead their online presence and customer acquisition efforts. This hybrid role requires a strategic thinker with a proven track record in developing and executing comprehensive digital marketing campaigns that drive measurable results. You will be responsible for defining the company's digital marketing vision, overseeing all online channels, and nurturing a high-performing marketing team. The successful candidate will leverage their expertise in data analytics, SEO, SEM, social media marketing, and content strategy to build brand awareness, generate leads, and foster customer loyalty. This is an exceptional opportunity to influence the growth trajectory of a disruptive company in one of Africa's most vibrant tech hubs. You will work closely with leadership to align marketing initiatives with overarching business objectives, ensuring a cohesive and impactful brand message across all digital touchpoints. The role involves a blend of strategic planning and hands-on execution, demanding a proactive and innovative approach. You will be expected to stay ahead of industry trends and adapt strategies accordingly.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with business goals, focusing on lead generation, customer acquisition, and brand building.
• Oversee all digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate marketing.
• Manage and mentor a team of digital marketing specialists, fostering a collaborative and results-driven environment.
• Analyze campaign performance data, identify trends, and provide actionable insights for optimization and future strategies.
• Conduct market research and competitor analysis to identify new opportunities and potential threats.
• Develop and manage the digital marketing budget, ensuring optimal allocation of resources for maximum ROI.
• Collaborate with the product and sales teams to ensure consistent brand messaging and effective campaign integration.
• Stay abreast of the latest digital marketing trends, technologies, and best practices, recommending innovative approaches.
• Report on key marketing metrics and campaign success to senior management.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree preferred.
• Minimum of 8 years of progressive experience in digital marketing, with at least 4 years in a strategic leadership role.
• Demonstrated success in developing and implementing data-driven digital marketing strategies that have achieved significant growth.
• In-depth knowledge of SEO, SEM, Google Analytics, social media platforms, email marketing automation tools, and content management systems.
• Strong analytical skills and experience with A/B testing and performance measurement.
• Excellent leadership, communication, and project management abilities.
• Experience in the fintech or SaaS industry is a significant advantage.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Creative thinking and a passion for digital innovation.

Benefits

• Competitive salary and performance-based bonuses.
• Generous equity options in a high-growth startup.
• Hybrid work model offering flexibility.
• Exposure to cutting-edge marketing technologies and strategies.
• Opportunities for leadership development and career advancement.
• Contribute to shaping the future of fintech from a vibrant city.