Digital Marketing Strategist (Media Focus)

Placements24; Cape Town; On-site; ZAR 650,000 - 950,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Provident fund contributions

Professional development and training

Modern Cape Town office

Wellness programs

Discounted company products/services

Job summary

Placements24 is seeking a highly analytical and creative Digital Marketing Strategist to lead Cape Town's online presence. Develop data-driven campaigns across social, search, email, and content marketing to drive engagement and growth.

The role requires 5+ years of digital marketing experience, strong analytical skills, and a track record in SEO/SEM, content marketing, and analytics. Collaboration with sales and product teams is essential for cohesive growth.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum of 5 years of digital marketing experience with strategy development and execution.
• Proven track record managing SEO, SEM, social media, and content marketing campaigns.
• Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, HubSpot, etc.
• Strong analytical skills and ability to translate data into actionable strategies.
• Knowledge of CMS and website optimization.
• Creative copywriting and communication skills.

Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business goals and audiences.
• Manage and optimize paid media campaigns across search and social platforms.
• Oversee SEO efforts to improve visibility and organic traffic.
• Develop content marketing strategies including blog posts, infographics, and videos.
• Plan and execute email marketing campaigns with segmentation and automation.
• Manage social channels and foster community engagement.
• Analyze performance with analytics tools and report findings regularly.
• Identify trends and opportunities for growth in digital marketing.
• Collaborate with design and content teams to create marketing assets.
• Conduct market research and competitor analysis to inform strategy.
• Manage the digital marketing budget effectively.

Skills

Digital strategy

Analytics & insights

Content marketing

SEO/SEM

Copywriting

Budget management

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

Google Ads

Facebook Ads Manager

HubSpot

Job description

About the Role

Our client, a prominent player in the media and entertainment sector, is looking for a highly analytical and creative Digital Marketing Strategist to spearhead their online presence initiatives in Cape Town . This role is crucial for driving engagement, expanding reach, and achieving marketing objectives through innovative digital campaigns. You will be responsible for developing, implementing, and managing data-driven digital marketing strategies across various platforms, including social media, search engines, email, and content marketing. The ideal candidate will have a deep understanding of the media landscape, consumer behavior online, and the latest digital marketing trends. You will work closely with content creators, sales teams, and product development to ensure cohesive and effective marketing efforts. This position offers a fantastic opportunity to shape the digital narrative of a well-respected brand and contribute directly to its growth in the vibrant Cape Town market. We seek a forward-thinking individual with a passion for digital innovation and a proven ability to deliver measurable results.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business goals and target audiences.
• Manage and optimize all paid media campaigns across search engines (SEM) and social media platforms.
• Oversee organic search engine optimization (SEO) efforts to improve website visibility and organic traffic.
• Develop and manage content marketing strategies, including blog posts, articles, infographics, and videos.
• Plan and execute email marketing campaigns, including segmentation, automation, and performance analysis.
• Manage social media channels, creating engaging content and fostering community interaction.
• Analyze digital marketing performance using analytics tools (e.g., Google Analytics, social media insights) and provide regular reports.
• Identify new digital marketing trends, technologies, and opportunities for growth.
• Collaborate with design and content teams to create compelling marketing assets.
• Conduct market research and competitor analysis to inform strategy.
• Manage the digital marketing budget effectively.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on strategy development and execution.
• Proven track record of managing successful SEO, SEM, social media, and content marketing campaigns.
• Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, HubSpot, etc.
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Strong understanding of content management systems (CMS) and website optimization.
• Creative thinker with exceptional copywriting and communication skills.
• Experience in the media or entertainment industry is highly desirable.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Knowledge of the Cape Town market dynamics is a plus.

Benefits

• Competitive salary and performance-based incentives.
• Medical aid and provident fund contributions.
• Opportunities for ongoing professional development and training.
• A stimulating and creative work environment.
• Collaborative team culture.
• Generous leave policy.
• Access to industry events and conferences.
• Modern office facilities in Cape Town .
• Employee wellness programs.
• Discounted company products/services.