Senior Marketing Manager (Digital Strategy)

Placements24; Sandton; Hybrid; ZAR 1.000.000 - 1.400.000; Vollzeit

Benefits dieser Stelle

Hybrid work flexibility

Professional development

Access to marketing tools

Zusammenfassung

WhatJobs Direct in Sandton, Gauteng, seeks a strategic Senior Marketing Manager with strong Digital Strategy expertise to lead integrated campaigns across SEO, SEM, content marketing, email, and social media. You will own the digital roadmap, manage multi-channel campaigns, and optimize performance to meet growth objectives.

The ideal candidate has 6+ years in digital marketing, strong analytics, and experience with marketing automation and CRM systems.

Qualifikationen

• 6+ years in digital marketing, focusing on strategy development and execution.
• Proven success in SEO, SEM, content marketing and social media campaigns.
• Strong analytical skills with experience using web analytics tools.
• Proficiency in marketing automation platforms and CRM systems.

Aufgaben

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Oversee and manage all digital marketing channels, including SEO, SEM, content marketing, email marketing, and social media advertising.
• Create and manage digital marketing campaigns, ensuring timely execution and optimization for performance.
• Analyze marketing data and metrics to track campaign performance, identify trends, and provide actionable insights.
• Manage the digital marketing budget effectively, optimizing spend for maximum ROI.
• Collaborate with content and creative teams to develop compelling marketing collateral and campaigns.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Manage relationships with external agencies and vendors as needed.
• Lead and mentor junior marketing team members.
• Report on digital marketing performance to senior leadership.

Kenntnisse

SEO

SEM

Content marketing

Social media

Analytics

Marketing automation

CRM

Strategic planning

Team leadership

Ausbildung

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Adobe Analytics

HubSpot

Jobbeschreibung

About the Role

Our client, WhatJobs Direct, is seeking a strategic and results-driven Senior Marketing Manager with expertise in Digital Strategy to lead their marketing efforts. This pivotal role is based in the vibrant business district of Sandton, Gauteng , and requires a seasoned professional with a proven ability to develop and execute integrated digital marketing campaigns that drive brand awareness, lead generation, and customer engagement. The ideal candidate will possess a deep understanding of SEO, SEM, content marketing, social media, email marketing, and analytics. You will be responsible for defining the digital marketing roadmap, managing campaigns across multiple channels, and optimizing performance to achieve key business objectives. We are looking for a creative thinker and strong leader who can collaborate effectively with internal teams and external agencies. This is an exceptional opportunity to shape our client's digital presence and make a significant impact on their growth trajectory. We value individuals who are data-driven, innovative, and passionate about achieving marketing excellence.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Oversee and manage all digital marketing channels, including SEO, SEM, content marketing, email marketing, and social media advertising.
• Create and manage digital marketing campaigns, ensuring timely execution and optimization for performance.
• Analyze marketing data and metrics to track campaign performance, identify trends, and provide actionable insights.
• Manage the digital marketing budget effectively, optimizing spend for maximum ROI.
• Collaborate with the content and creative teams to develop compelling marketing collateral and campaigns.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Manage relationships with external agencies and vendors as needed.
• Lead and mentor junior marketing team members.
• Report on digital marketing performance to senior leadership.

Requirements

• A minimum of 6 years of experience in digital marketing, with a focus on strategy development and execution.
• Proven success in managing and optimizing SEO, SEM, content marketing, and social media campaigns.
• Strong analytical skills with experience in using web analytics tools (e.g., Google Analytics, Adobe Analytics).
• Proficiency in marketing automation platforms and CRM systems.
• Excellent understanding of digital marketing principles and best practices.
• Strong project management and organizational skills.
• Exceptional written and verbal communication skills.
• Ability to work effectively in a fast-paced, collaborative environment.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Experience managing a marketing budget is essential.

Benefits

• Competitive annual salary and performance-based incentives.
• Significant opportunities for professional development and career advancement.
• Opportunity to lead impactful digital marketing initiatives in a leading organization.
• A dynamic and collaborative work environment located in Sandton, Gauteng .
• Potential for hybrid work flexibility.
• Access to cutting-edge marketing tools and technologies.