Head of E-commerce Social Media & Content Strategy

Placements24; Rustenburg; On-site; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Executive compensation

Relocation assistance

Health benefits

Professional development

Executive training

Job summary

Placements24 in Rustenburg, North West seeks a Head of E-commerce Social Media & Content Strategy to orchestrate the brand’s social media and content marketing universe, driving engagement, loyalty and online sales. This senior leadership role requires a visionary leader who can set strategy and lead a diverse team.

You will oversee content creation, KPI dashboards, influencer relationships and cross‑functional campaigns, ensuring all initiatives align with business goals and deliver measurable

Qualifications

• Master's degree in Marketing, Communications, Journalism or a related field.
• 8+ years of progressive experience in social media marketing and content strategy, with at least 3 years in a leadership role.
• Proven experience in managing large-scale social media campaigns for e-commerce businesses.
• Strong understanding of digital marketing, SEO, content marketing and social media analytics.
• Ability to develop and implement successful content strategies that drive engagement and conversion.
• Strong leadership and interpersonal skills.
• Excellent written and verbal communication, detail-oriented.

Responsibilities

• Develop and execute a holistic social media and content strategy that supports e-commerce growth and brand positioning.
• Lead, mentor and inspire a team of social media managers, content creators and copywriters.
• Oversee the creation of high-quality, engaging content across all social media channels and digital properties.
• Define KPIs for social media and content marketing and report on performance.
• Manage and allocate the social media and content budget to maximize ROI.
• Maintain a strong brand voice across all digital touchpoints.
• Build and maintain relationships with influencers and brand partners.
• Stay ahead of trends and drive innovation within the team.
• Collaborate with e-commerce, merchandising and marketing leadership on integrated campaigns.
• Manage social media advertising campaigns, including strategy, budgeting, targeting and performance analysis.

Skills

Social media marketing

Content strategy

Leadership

Team management

SEO

Analytics

Influencer relations

Budget management

Copywriting

Stakeholder collaboration

Education

Master's degree in Marketing, Communications, Journalism or related field

Tools

Social media analytics tools

Job description

About the Role

Our client, a distinguished leader in the e-commerce sector, is searching for an accomplished Head of E-commerce Social Media & Content Strategy. This senior leadership position requires a visionary individual to orchestrate our client's entire social media and content marketing universe, driving engagement, brand loyalty and online sales. You will be responsible for setting the strategic direction, overseeing content creation, managing a team of creative professionals and ensuring that all social and content initiatives align seamlessly with overarching business objectives. The role is based in the industrious city of Rustenburg, North West offering a unique opportunity to influence the digital footprint of a major player in the online retail space.

Key Responsibilities

• Develop and execute a holistic social media and content strategy that supports e-commerce growth and brand positioning.
• Lead, mentor and inspire a team of social media managers, content creators and copywriters.
• Oversee the creation of high-quality, engaging and platform-optimized content across all relevant social media channels and digital properties.
• Define key performance indicators (KPIs) for social media and content marketing, and continuously monitor and report on performance against these metrics.
• Manage and allocate the social media and content budget effectively to maximize ROI.
• Cultivate a strong brand voice and ensure its consistent application across all digital touchpoints.
• Build and maintain relationships with influencers, brand partners and relevant online communities.
• Stay at the forefront of social media and content marketing trends, technologies and best practices, driving innovation within the team.
• Collaborate closely with e-commerce, merchandising and marketing leadership to ensure integrated campaign planning and execution.
• Manage social media advertising campaigns, including strategy, budgeting, targeting and performance analysis.

Requirements

• Master's degree in Marketing, Communications, Journalism or a related field.
• Minimum of 8 years of progressive experience in social media marketing and content strategy, with at least 3 years in a leadership role.
• Proven experience in managing large-scale social media campaigns for e-commerce businesses.
• Exceptional understanding of digital marketing principles, SEO, content marketing and social media analytics.
• Demonstrated ability to develop and implement successful content strategies that drive engagement and conversion.
• Strong leadership, team management and interpersonal skills.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Proficiency in using social media management and analytics tools.
• Experience in managing significant budgets and delivering measurable results.
• Creative thinking and a passion for storytelling in the digital space.
• Ability to work collaboratively in a fast-paced, results-oriented environment.

Benefits

• Executive-level compensation package.
• Opportunity to lead a critical function for a major e-commerce player.
• Significant influence on brand strategy and digital presence.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and executive training.
• Relocation assistance may be considered for exceptional candidates.
• Work in the dynamic economic hub of Rustenburg, North West.