Lead Social Media Strategist (E-commerce)

Placements24; Johannesburg; On-site; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Highly competitive salary and bonus

Career advancement and professional开发

Dynamic leadership team

Comprehensive benefits package

Job summary

Placements24 is seeking a Lead Social Media Strategist to direct and elevate our client’s social media presence from Randburg, Gauteng. This senior role requires a strategic visionary with a proven track record of high-impact campaigns that boost brand awareness, customer acquisition, and revenue growth.

You will lead a team of social media professionals, drive cross-functional collaboration, and manage paid social campaigns across platforms, while leveraging analytics to optimize ROI and

Qualifications

• Minimum 7 years in social media marketing with 3+ years in leadership/strategic roles.
• Proven track record of developing and executing social media strategies for large e-commerce brands.
• Expert knowledge of social platforms, advertising tools, and analytics.
• Strong analytical and data interpretation skills to drive strategic decisions.
• Experience managing significant paid social media budgets and delivering measurable ROI.

Responsibilities

• Develop and oversee a long-term social media strategy aligned with business objectives.
• Lead a team of social media professionals with mentorship and performance feedback.
• Manage and optimize the company's presence across major social platforms with brand consistency.
• Design and manage paid social media campaigns with budget control and ROI focus.
• Analyze social media data to identify trends, insights, and strategic opportunities.
• Collaborate with marketing, sales, product, and creative teams for integrated campaigns.
• Stay ahead of industry trends and best practices in social media and e-commerce.
• Develop and manage relationships with influencers and brand partners.
• Present strategic recommendations and performance reports to senior leadership.

Skills

Social media strategy

Team leadership

Paid social advertising

Analytics & data interpretation

Budget management

Communication & presentation

E-commerce marketing

Education

Bachelor's degree in Marketing or related field

Master's degree (preferred)

Tools

Analytics suites

Job description

About the Role

Our client, a prominent leader in the online retail space, is seeking an experienced Lead Social Media Strategist to direct and elevate their social media presence. This senior role demands a strategic visionary with a proven track record of developing and executing high-impact social media campaigns that drive significant business results, including brand awareness, customer acquisition, and revenue growth. The ideal candidate will possess deep expertise in social media marketing, analytics, and paid advertising, coupled with a comprehensive understanding of the e-commerce landscape. This is a leadership opportunity to shape the social media future for a well-established brand, based in Randburg, Gauteng .

Key Responsibilities

• Develop and oversee the implementation of a comprehensive, long-term social media strategy aligned with overarching business objectives.


• Lead a team of social media professionals, providing guidance, mentorship, and performance feedback.


• Manage and optimize the company's presence across all major social media platforms, ensuring brand consistency and impact.


• Design, execute, and manage high-performing paid social media advertising campaigns, controlling budgets and maximizing ROI.


• Analyze social media performance data in depth, identifying key trends, insights, and opportunities for strategic adjustments.


• Collaborate with cross-functional teams (marketing, sales, product, creative) to ensure integrated campaign efforts.


• Stay at the forefront of industry trends, emerging platforms, and best practices in social media and e-commerce marketing.


• Develop and manage relationships with key influencers and brand partners.


• Present strategic recommendations and performance reports to senior leadership.

Requirements

• Minimum 7 years of progressive experience in social media marketing, with at least 3 years in a leadership or strategic role.


• Demonstrable success in developing and implementing social media strategies for large e-commerce brands.


• Expert-level knowledge of social media platforms, advertising tools, and analytics suites.


• Strong analytical and data interpretation skills, with the ability to translate data into actionable strategies.


• Proven experience managing significant paid social media budgets and achieving measurable results.


• Exceptional leadership, communication, and presentation skills.


• Strategic thinker with a strong understanding of the e-commerce customer journey.


• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is a plus.


• Must be based in or willing to relocate to Randburg, Gauteng .

Benefits

• Highly competitive salary and bonus structure.


• Opportunity to lead strategy for a major e-commerce player.


• Dynamic and collaborative leadership team.


• Comprehensive benefits package.


• Significant opportunities for career advancement and professional development.