Lead Social Media and Content Creator

Placements24; Rustenburg; On-site; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Staff discounts

Professional development

Conferences

Job summary

Placements24 is seeking a Lead Social Media and Content Creator to anchor the team in Rustenburg, North West. This senior role drives cutting-edge social media strategies and compelling content across platforms to fuel growth while defining the brand voice and engaging the national audience.

The ideal candidate will bring 6+ years in social media, 2+ in leadership, and a proven track record of growing engagement.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related creative field.
• Minimum of 6 years of experience in social media management and content creation, with at least 2 years in a leadership role.
• Demonstrable success in growing social media followings and engagement rates for brands.
• Expertise in content creation tools (e.g., Adobe Creative Suite, Canva, video editing software).
• Strong understanding of social media analytics tools and reporting.
• Excellent copywriting, editing, and storytelling skills.
• Proven ability to develop and execute effective social media advertising campaigns.
• Experience in community management and crisis communication.
• Exceptional organizational and project management skills.
• Leadership experience and the ability to inspire and guide a creative team.

Responsibilities

• Develop, implement, and manage a comprehensive social media strategy across platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Create engaging, high-quality, and platform-specific content, including graphics, videos, and written posts, aligned with brand guidelines.
• Lead and mentor a team of content creators and social media coordinators, fostering a creative and productive environment.
• Monitor social media trends, tools, and applications, and apply that knowledge to increase the effectiveness of social media campaigns.
• Engage with our online community, respond to comments and messages, and build strong relationships with followers.
• Analyze social media performance metrics, generate reports, and provide actionable insights to optimize strategy.
• Collaborate with the marketing and sales teams to ensure social media efforts align with broader business goals and campaigns.
• Manage social media advertising budgets and campaigns to drive traffic and conversions.
• Stay ahead of the curve on emerging social media platforms and digital content formats.
• Oversee influencer marketing initiatives and build strategic partnerships.

Skills

Social media management

Content creation

Leadership

Analytics

Copywriting

Campaign management

Crisis communication

Community management

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

Adobe Creative Suite

Canva

Video editing

Job description

About the Role

Our client, a rapidly expanding force in the e-commerce sector, is looking for an innovative and experienced Lead Social Media and Content Creator to anchor their team in Rustenburg, North West. This senior position is crucial for developing and executing cutting‑edge social media strategies and crafting compelling digital content that resonates with our target audience. You will be responsible for defining our brand's voice across all social channels, driving engagement, and ultimately contributing to the company's growth objectives. If you are a creative visionary with a strong understanding of digital marketing trends and a passion for storytelling, this role is for you. The ideal candidate will possess exceptional leadership qualities and the ability to inspire a team. Being based in Rustenburg, North West, offers a strategic advantage for connecting with regional markets while maintaining a strong national online presence. We pride ourselves on a culture of creativity, collaboration, and continuous learning, providing a platform for ambitious professionals to excel. This is an exciting opportunity to shape the digital narrative of a leading e-commerce brand in South Africa.

Key Responsibilities

• Develop, implement, and manage a comprehensive social media strategy across platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Create engaging, high‑quality, and platform‑specific content, including graphics, videos, and written posts, aligned with brand guidelines.
• Lead and mentor a team of content creators and social media coordinators, fostering a creative and productive environment.
• Monitor social media trends, tools, and applications, and apply that knowledge to increase the effectiveness of social media campaigns.
• Engage with our online community, respond to comments and messages, and build strong relationships with followers.
• Analyze social media performance metrics, generate reports, and provide actionable insights to optimize strategy.
• Collaborate with the marketing and sales teams to ensure social media efforts align with broader business goals and campaigns.
• Manage social media advertising budgets and campaigns to drive traffic and conversions.
• Stay ahead of the curve on emerging social media platforms and digital content formats.
• Oversee influencer marketing initiatives and build strategic partnerships.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related creative field.
• Minimum of 6 years of experience in social media management and content creation, with at least 2 years in a leadership role.
• Demonstrable success in growing social media followings and engagement rates for brands.
• Expertise in content creation tools (e.g., Adobe Creative Suite, Canva, video editing software).
• Strong understanding of social media analytics tools and reporting.
• Excellent copywriting, editing, and storytelling skills.
• Proven ability to develop and execute effective social media advertising campaigns.
• Experience in community management and crisis communication.
• Exceptional organizational and project management skills.
• Leadership experience and the ability to inspire and guide a creative team.
• Familiarity with e‑commerce marketing principles.

Benefits

• An attractive annual salary of R.
• Significant opportunities for career advancement and leadership development.
• A dynamic and collaborative work environment located in Rustenburg, North West.
• Comprehensive medical aid and retirement fund contributions.
• Generous staff discounts on our client's extensive product range.
• Access to professional development workshops and conferences.
• A chance to be at the forefront of digital marketing innovation.
• Be part of a company culture that celebrates creativity and results.