E-commerce Social Media Strategist

Placements24; Rustenburg; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Performance bonuses

Remote-friendly

Health, dental, and vision insurance

Professional development

Industry conferences

Innovative, growth-focused culture

Job summary

Placements24 in Rustenburg seeks an experienced E-commerce Social Media Strategist to lead the online engagement strategy, aligning with business goals and driving significant e-commerce growth. You will shape the brand voice across digital touchpoints, leveraging analytics to inform decisions and innovate on campaigns.

The role requires 5+ years in social media strategy for ecommerce/DTC brands, strong analytics capabilities, and proven leadership.

Qualifications

• 5+ years in social media strategy for ecommerce/DTC brands
• Strong analytics, reporting, and paid social optimization
• Proven leadership and ability to mentor a team

Responsibilities

• Develop and execute a long-term social media strategy aligned with business objectives.
• Conduct market research, competitor analysis, and audience segmentation to identify growth opportunities.
• Oversee content creation across formats (video, image, copy, stories) for all platforms and funnel stages.
• Design and manage paid social campaigns across networks to acquire customers and increase LTV.
• Establish KPIs, monitor performance, and produce actionable optimization reports.
• Lead and mentor a team of social media specialists to foster learning and innovation.

Skills

Social media strategy

E-commerce / DTC

Analytics / reporting

Content strategy

Budget management

Leadership

Tools

Facebook Ads Manager

Google Analytics

Job description

About the Role

Our client is looking for a strategic and data-driven E-commerce Social Media Strategist to lead their online engagement efforts in Rustenburg . This senior role involves crafting and overseeing the overarching social media strategy that aligns with business goals, drives significant e-commerce growth, and builds a loyal customer base. You will be instrumental in shaping the brand's voice and presence across all digital touchpoints, leveraging analytics to guide decisions and innovate on existing approaches. This is a key position for someone with a proven track record in developing high-impact social media campaigns for online retail.

Key Responsibilities

• Develop, articulate, and execute a comprehensive, long-term social media strategy for our e-commerce operations, aligning with overall business objectives.
• Conduct in-depth market research, competitor analysis, and audience segmentation to identify key opportunities for engagement and growth.
• Oversee the creation of diverse content formats (video, imagery, written posts, interactive stories) optimized for each platform and e-commerce funnel stage.
• Design and manage targeted paid social media advertising campaigns across multiple networks, focusing on customer acquisition and lifetime value.
• Establish key performance indicators (KPIs), monitor campaign performance meticulously, and generate insightful reports with actionable recommendations for optimization.
• Lead and mentor a team of social media specialists, fostering a culture of continuous learning and innovation.

Requirements

• Extensive experience (5+ years) in social media strategy, with a significant focus on e-commerce and direct-to-consumer (DTC) brands.
• Deep understanding of social media analytics, reporting tools, and ad platforms (e.g., Facebook Ads Manager, Google Analytics).
• Proven ability to develop creative content strategies that resonate with target audiences and drive measurable business results.
• Exceptional strategic thinking, analytical, and problem-solving skills.
• Experience managing social media budgets and optimizing spend for maximum ROI.
• Strong leadership and team management capabilities.

Benefits

• Highly competitive executive-level salary and performance bonuses.
• Flexible work arrangements, including remote options, to support work-life balance.
• Comprehensive health, dental, and vision insurance plans.
• Generous opportunities for professional development and attending industry conferences.
• A dynamic and forward-thinking company culture focused on innovation and growth.