E-commerce Content & Campaign Manager

Placements24; Rustenburg; On-site; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Employee discounts

Career growth

Professional development

Job summary

Placements24 in Rustenburg, South Africa, invites an experienced E-commerce Content & Campaign Manager to shape our online presence and sales. You will develop content strategies, lead multi-channel campaigns and collaborate with design, IT and merchandising teams to ensure a seamless, brand-consistent customer journey across digital touchpoints.

A strong portfolio and proven campaign success are essential.

Qualifications

• Proven experience as an E-commerce Content Manager or Digital Marketing Manager.
• Demonstrable expertise in content strategy, SEO, SEM, email marketing and social media marketing.
• Excellent copywriting, editing and storytelling skills.
• Experience with e-commerce platforms (Magento, Shopify, WooCommerce) and CMS.
• Proficiency with web analytics tools (Google Analytics) and A/B testing methodologies.
• Strong project management skills and ability to manage multiple projects.

Responsibilities

• Develop and execute comprehensive content marketing strategies for the e-commerce platform, including product descriptions, blog posts, and landing pages.
• Plan, implement and manage integrated digital marketing campaigns across email, social media, paid search and display advertising.
• Oversee creation of high-quality product imagery and video content, ensuring brand consistency and appeal.
• Analyze campaign performance data and website analytics to optimize strategies and maximize ROI.
• Collaborate with merchandising to ensure accurate, compelling, SEO-optimized product information.
• Manage the editorial calendar for all e-commerce content and ensure timely delivery.

Skills

Content strategy

SEO

SEM

Email marketing

Social media marketing

Copywriting

Editing

Storytelling

E-commerce platforms (Magento, Shopify

WooCommerce

CMS

Google Analytics

A/B testing

Project management

Cross-functional collaboration

Bachelor's degree in Marketing/Commun/

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Magento

Shopify

WooCommerce

CMS

Google Analytics

Job description

About the Role

Our client is seeking a dynamic and results-driven E-commerce Content & Campaign Manager to join their bustling team in Rustenburg, North West . This pivotal role involves developing and executing engaging content strategies and multi-channel marketing campaigns that drive online sales and enhance brand visibility. You will be responsible for overseeing all aspects of product content creation, promotional campaigns, and the overall online customer journey. The ideal candidate will have a strong understanding of the e-commerce landscape, exceptional creativity, and a proven ability to manage complex projects from concept to completion. You will work closely with design, marketing, and IT teams to ensure a seamless and compelling customer experience across all digital touchpoints. This is an excellent opportunity for a seasoned professional to make a significant impact within a leading retail organization. We are committed to fostering a collaborative environment where your expertise in content strategy and campaign management will be highly valued and contribute directly to our success in the competitive online marketplace.

Key Responsibilities

• Develop and execute comprehensive content marketing strategies for the e-commerce platform, including product descriptions, blog posts, and landing pages.
• Plan, implement, and manage integrated digital marketing campaigns across various channels such as email, social media, paid search, and display advertising.
• Oversee the creation of high-quality product imagery and video content, ensuring brand consistency and appeal.
• Analyze campaign performance data and website analytics to optimize strategies, improve conversion rates, and maximize ROI.
• Collaborate with the merchandising team to ensure product information is accurate, compelling, and SEO-optimized.
• Manage the editorial calendar for all e-commerce content, ensuring timely delivery and publication.
• Monitor industry trends and competitor activities to identify new opportunities for content and campaign innovation.
• Work with external agencies and vendors as needed for content creation and campaign execution.
• Ensure all content and campaigns adhere to brand guidelines and legal requirements.
• Provide regular reports on content performance and campaign effectiveness to senior management.

Requirements

• Proven experience as an E-commerce Content Manager, Digital Marketing Manager, or similar role, with a strong portfolio of successful campaigns.
• Demonstrable expertise in content strategy, SEO, SEM, email marketing, and social media marketing.
• Excellent copywriting, editing, and storytelling skills.
• Experience with e-commerce platforms (e.g., Magento, Shopify, WooCommerce) and content management systems (CMS).
• Proficiency in web analytics tools (e.g., Google Analytics) and A/B testing methodologies.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Creative thinker with a keen eye for detail and design.
• Ability to work collaboratively with cross-functional teams in a fast-paced environment.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Experience managing marketing budgets and analyzing campaign performance.

Benefits

• Competitive salary and performance-based incentives.
• Opportunity to lead strategic content and campaign initiatives for a prominent e-commerce brand.
• Collaborative and dynamic work environment in Rustenburg .
• Comprehensive health and wellness benefits.
• Professional development and continuous learning opportunities.
• Generous employee discounts on products.
• Career growth opportunities within a growing organization.
• Direct impact on driving online sales and brand presence.