Senior E-commerce Social Media Manager

Placements24; Upington; On-site; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary & performance bonus

Health insurance coverage

Generous paid time off

Job summary

Placements24 is seeking a Senior E-commerce Social Media Manager based in Upington to lead brand social media, content creation, community engagement, and paid campaigns. You will shape the brand voice across digital touchpoints and drive revenue through strategic e-commerce initiatives.

The ideal candidate has 5+ years in social media marketing for ecommerce, strong analytics, and a proven track record of successful large-scale campaigns.

Qualifications

• Minimum 5 years of experience in social media marketing for ecommerce.
• Proven track record of developing and executing large-scale social media strategies.
• Expertise in social media analytics and reporting.
• Strong written and verbal communication skills.
• Leadership and team management experience.
• Experience with content creation tools such as graphic design or video editing.

Responsibilities

• Develop and execute a strategic roadmap for social media platforms to support ecommerce objectives.
• Lead creation of platform-specific content to drive conversions.
• Manage and optimize paid social campaigns across networks for ROI.
• Oversee community management and timely responses to inquiries.
• Analyze social performance metrics and provide actionable insights.
• Stay current with trends and best practices to inform strategy.
• Collaborate with product, sales and customer service for unified campaigns.
• Mentor junior social media team members and foster creativity.
• Manage social media budget and track spend against targets.
• Develop relationships with influencers and media partners.

Skills

Social media marketing

E-commerce

Strategic leadership

Content creation

Paid social advertising

Analytics & reporting

Education

Bachelor's degree in Marketing / Digital Media

Job description

About the Role

Our client is a leading online retailer seeking an experienced and visionary Senior E-commerce Social Media Manager to spearhead their digital marketing efforts. This senior position requires a strategic leader who can craft and implement innovative social media strategies to elevate brand presence, drive customer acquisition, and maximize revenue through e-commerce channels. Based in Upington, you will be responsible for overseeing all social media activities, from content creation and community management to paid advertising and performance analysis. You will play a crucial role in defining the brand's voice and narrative across all digital touchpoints. This is a fantastic opportunity for a seasoned professional to make a significant impact on a growing business, shaping its online identity and customer engagement strategies. The successful candidate will possess a deep understanding of the ever-evolving social media landscape, e-commerce best practices, and a proven track record of delivering measurable results. You will collaborate closely with cross-functional teams, including product development, sales, and customer service, to ensure a unified brand experience. The role demands a proactive approach, exceptional leadership skills, and the ability to inspire a team to achieve ambitious goals in Upington, Northern Cape, ZA.

Key Responsibilities

• Develop and execute a strategic roadmap for all social media platforms to support e-commerce objectives.
• Lead the creation of compelling and platform-specific content that resonates with our target audience and drives conversions.
• Manage and optimize paid social media campaigns across various networks, ensuring maximum ROI.
• Oversee community management, fostering engagement, and ensuring timely and professional responses to customer inquiries and feedback.
• Conduct in-depth analysis of social media performance metrics, providing actionable insights and recommendations for improvement.
• Stay abreast of emerging social media trends, technologies, and best practices, and integrate them into our strategy.
• Collaborate with internal stakeholders to align social media efforts with broader marketing campaigns, product launches, and promotional activities.
• Mentor and guide junior social media team members, fostering a culture of creativity and continuous learning.
• Manage the social media budget effectively, tracking spend and ensuring adherence to financial targets.
• Develop and maintain relationships with key influencers, bloggers, and media partners.

Requirements

• Minimum of 5 years of experience in social media marketing, with a strong focus on e-commerce.
• Proven track record of developing and executing successful, large-scale social media strategies.
• Expertise in social media analytics tools and reporting, with the ability to translate data into strategic actions.
• In-depth knowledge of paid social media advertising principles and platforms.
• Exceptional written and verbal communication skills, with a keen eye for detail.
• Strong leadership and team management capabilities.
• Experience with content creation tools and techniques (graphic design, video editing, copywriting).< /li>
• Proficiency in e-commerce platforms and digital marketing principles.
• Bachelor’s degree in Marketing, Digital Media, Business Administration, or a related field.
• Ability to thrive in a fast-paced, results-oriented environment.

Benefits

• Highly competitive salary and performance-based bonuses.
• Comprehensive health insurance coverage.
• Generous paid time off and holiday allowances.
• Opportunities for advanced training and professional certifications.
• A stimulating work environment with a focus on innovation.
• Relocation assistance may be considered for exceptional candidates.